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Clarity

Kathryn A Clancy

Cleveland, Ohio

Founder, Organic, Biodynamic, and Natural Wine authority. No ingredient and nutrition labels on wine bottles mean we mostly drink wines are highly processed and run counter to most of today's health and lifestyles. I train professionals and servers to match wines to their customers' health, diet, and lifestyle preferences.
Global Marketing, Sales, Business Development Environmental Professional 30+years. Peer-Coach in Seth Godin Marketing Seminars. Avid solo world adventurer!

$1.67/min

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Marketing Sales Bootstrapping your business Sustainability Wine Global Business Development Global Strategy Wineries Adventure Travel

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Natural, Organic, & Biodynamic Wine Expertise

I take the confusion out of selecting and positioning these trending wines in your restaurant or wine shop. Lean on me for global experience and knowledge. Millennials and Boomers are embracing these wines globally as they match their eating lifestyles. The category has enjoyed double-digit growth in the US and overall globally for the last 10 years.

Fresh Marketing Perspectives, Where to Find New Audiences Who Eagerly Pay

If standard and tired Marketing strategies have yielded limited success, I can coach you to define an audience in a new market position who will eagerly pay you...why? Because instead of fishing and wishing for someone's attention using features, benefits, and points of differentiation, we will do the work to choose the right audience.

As a "Remarkable" peer coach in Seth Godin's This Is Marketing and Bootstrappers Seminar, I have helped hundreds of young and seasoned business professional make measurable strides in finding clarity their messaging and growth strategies. I would enjoy being supporting you on your marketing journey to success!

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Kathryn A Clancy answered

When determining your target market, would it be better to be niche or have a broader client base?

Marketing is about creating change. Change for people who deserve the change along with our talents, time, and resources.

I bet it's a small niche of people that you change at first, but if you choose your targeted people with empathy, you'll find they are connected to people just like them...and they will eagerly share your change be it through a product or service.

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Business planning

Kathryn A Clancy answered

What types of photographs generate the most emotion in the viewer? We have a new photography service for brides and need input.

As a marketer, I look for photos that evoke nostalgia tied to specific emotions. For example, brides may be caught up in the story of love, family, and devotion that their grandparents shared. A poster of an older couple cuddling on a sofa with a photograph of their wedding clearly sitting behind them draws the new bride into the story of the marriage that she desires.

Make sense? Think of the story your target audience tells themselves, the emotions they want to resolve through your services, then tie together in the poster.

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Display Advertising

Photography

Commercial Photography

Kathryn A Clancy answered

How do I monetize my photography project and develop a sustainable revenue/business model from it?

Hi! Great question and I love your 'passion'. I think you can benefit from a stronger message that speaks more clearly about who your audience is and what's in it for them.

You may benefit from a Seth Godin marketing class or book (This is Marketing) or also reading Building a Story Brand book as a start. They walk you through proven ways to identify who is your most viable selling audience and how to test and hone the services/products that they value.

Let me know if you'd like more help! Good luck too!

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Social Entrepreneurship

Photography

Visual Storytelling

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Member since January 2019