We will introduce a totally new service for the brides and weddings market. We need to create posters that communicate emotionally with our showroom visitors, especially brides. The posters will be used to inform and advertise. They should stimulate conversation about the idea and concept.
We are unsure whether we should select an image created through graphics-style or a real bride photo. We are considering graphics so our posters will be consistent with other marketing. (Also, it is easy to do.) However, we also think a real photo is better at stimulating emotion. Please, advise.
This falls outside my field; but in the absence of responses from others, I'll throw in my 2 cents.
Yes, photographs will communicate emotion more viscerally and more immediately to a wider audience than would mere graphic design. It would take a rare painter to equal an average photographer for a job like this one.
We've all watched weddings all our lives – weddings of actual people; and we empathize or fantasize by imagining ourselves in their place. Especially among brides, it seems there's a strong desire to emulate. But we're all trained to respond to images of weddings and brides. The less stylized and abstract they are, the more evocative we'll find them.
That's my hunch. Browse some Pinterest boards about brides and weddings, and you'll quickly see for yourself what kinds of images people have selected and respond to emotionally.
Hi - I'll chip in my two cents totally unencumbered by any experience with the wedding photography business, just an eclectic array of other experiences.
I would try a mix of real photos and graphics like the ones used for fashion sketches. Here's what I mean by fashion sketches: http://bit.ly/1KcKObZ
You could use fashion sketches as storyboards to tell the story of the bride's wedding day, integrated with real photos. One reason to use fashion sketches is that if you look at many of them, you don't see any facial detail. Why? So that the viewer can visualize herself in the sketch, the story, and the emotion. If you put in too much detail in a sketch, it will look like somebody but it really won't look like anybody else, making it very hard for your audience to identify with the figure. It's a technique used in "sequential art", also known as comics. The reason to integrate the storyboards with real photos is to showcase your work. So, bride gets drawn into the emotion of sketches/storyboards but also gets to see your as part of the whole experience.
It's a cool topic. Set-up a call with me if you'd like to brainstorm more about your business strategy and setting up your business.
Best of luck.
I would want it to tell the story of the two people getting married. Have the couple fill out a survey on what they like to what they want. I would also have video testimonials on your website from a few people who you have already done work with. People want to see real people these days and not actors. They want to see themselves in the pictures and connect with the photographer.
I think a real photo to show happiness of the couple and their families will stimulate emotions of joy and love!
At the end of any day a picture is just a picture and the emotional conveyance is somewhat meaningless unless you know those involved. Instead of wracking your brain on the perfect picture you should instead work on the time honored tradition of psychological presentation. Started off by the add avoiding anything with red letters, mentally telling the consumer to stop as it is ingrained into our society. Focus on mainly greens, the bolder and brighter the better this encourages the customer to move forward to the next step and contact you. What happens from there depends on your sales team. If you need help further choosing a sales team or more info on human behavior or advertising feel free to reach out to me with a call.