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How do I monetize my photography project and develop a sustainable revenue/business model from it?

I have been doing a self-assigned project 'One Life, One Passion' since June 2014 thru which I tell stories of passionate individuals/entrepreneurs by combining my photography with a written narrative and other visual media. I have made visual stories on social & creative entrepreneurs, artists, adventurers etc.some of which have appeared in online media portals. I am trying to create a niche and help social startups and brands tell visual stories. How do go about monetizing this into a biz venture?

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Shane Feldman, Producer, speaker, entrepreneur, charity founder answered:

Sounds like an interesting and meaningful media project. I believe that stories have the power to change lives, which is why I built Count Me In into a transmedia storytelling machine, rather than simply following the old school business plan model. The tricky part was finding a way to ensure that our 'storytelling machine' was also a 'fundraising machine.' I found that the easiest way to monetize our media projects was through sponsorship. Basically, the more people that see your work, the more valuable it is for a company to have their brand associated with your project. In addition to corporate partners and sponsorship revenue, finding a way to turn web traffic into an engaged contact list will also prove invaluable on your journey of making 'One Life, One Passion' profitable AND sustainable. This can be a lot to take in, especially in written form. I'd be happy to jump on a quick call to answer your question in greater detail. I would also be happy to share how I have personally developed a long-lasting relationship with a particular corporate sponsor by meticulously crafting a story that I knew would resonate with their brand...and that proposal resulted in a multi year 6-figure sponsorship.

Best of luck with your venture!
Shane

Kathryn A Clancy, Transform Wine Servers into Wine-Health Educators answered:

Hi! Great question and I love your 'passion'. I think you can benefit from a stronger message that speaks more clearly about who your audience is and what's in it for them.

You may benefit from a Seth Godin marketing class or book (This is Marketing) or also reading Building a Story Brand book as a start. They walk you through proven ways to identify who is your most viable selling audience and how to test and hone the services/products that they value.

Let me know if you'd like more help! Good luck too!

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