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Expert
MenuJustin Jackson Product Marketing + Growth
I'm the co-founder of Transistor.fm (a podcast hosting and analytics platform). I've been working with software and SaaS companies in product and marketing since 2008.
![Justin Jackson's video](https://i.vimeocdn.com/video/524697292_1280.jpg)
5
Calls |
7
Reviews |
- Reviews 7
- Answers 6
My call with Justin was awesome! He was very knowledgeable about what I should do next with specific steps for taking action. And he's a super nice, easygoing guy. I will definitely connect with him again!
Source: Clarity Markita Staples Mar 26, 2014Had a call with Justin and he's awesome! I don't even know how he's able to produce one good advice after another. His experience and knowledge are worth much more than it will cost you and you'll gain much more value than you can even imagine.
To sum it up, only call Justin if you want solid advice which you can start executing the moment you hang up!
Brilliant consultation. Justin advised me on how to market and re-brand a service to my customers following a conflict of interest that generated within my company. We went through several possible options and concluded with an action plan that I could implement straight away. Definitely recommend.
Source: Clarity Antimo Farid Mire Nov 16, 2013If Justin was a movie, he'd be a smart comedy. He makes you think, makes you laugh, and leaves you feeling satisfied.
Source: LinkedIn Mark deLeeuw May 15, 2013Justin is one of those rare individuals whose gifts and talents far exceed most others his age. He possess a powerful intellect and outstanding work ethic, all of which is combined with a winsome personality. He is always thinking critically and creatively and is a valuable asset to any team. Without a doubt one of the most outstanding young people I worked with.
Source: LinkedIn Bob Perkins May 15, 2013After working with Justin for one year, I still come from work and say, "I love Justin Jackson." Not only does Justin work with speed and accuracy, he has tremendous integrity and character. The bonus for me is that he "gets" the Internet.
Source: LinkedIn Gregg Oldring May 15, 2013![](https://s3.amazonaws.com/clarityfm-production/users/pictures/14434/profile_square/b665a03f47f3bdf1c4c943105a4c7b47.jpg?1368645619)
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I've used a ton of different plugins and services to create and sell online courses, and here's the best combination I've found:
WordPress + Gumroad + ProductPress
1. WordPress: You'll use WordPress to host your course content. I typically put each lesson in a new Page.
2. Gumroad: Use Gumroad to sell your course, handle payments, and to communicate with your customers.
3. ProductPress: the ProductPress plugin will allow you to connect your WordPress site and Gumroad account together.
As soon as someone buys your course on Gumroad, they'll automatically be emailed login information for your WordPress site.
It's only $39 (one-time fee). More information here: http://productpress.me
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Most of your traffic will come from iTunes.
Here are a few hacks to get better rankings inside of iTunes:
1. Publish every single day (especially when you launch). Having 7 episodes in the bag that you can use to publish every day really helps. Have more than that? Even better.
2. Get people to review and subscribe in iTunes. This really does help.
3. To get more iTunes reviews, highlight a new iTunes review every episode. People feel like they're a part of the show when they hear their name "on air." (Use the CommentCast app to see reviews from around the world).
4. Get great show artwork. Remember it needs to attract people both as a small icon and in your larger profile.
5. Host your sound files on a fast CDN (not on your regular website host). If your files are slow to download, people won't subscribe.
Hope these are helpful!
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Agile training / coaching
Lean training / coaching
Helping the company come up with a development + release process
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Recently, I've hit a "tipping point" where I have enough content (blog posts, podcasts, interviews, etc...) that companies now regularly seek me out for advice.
"To be known, you must teach" - Nathan Barry
After I wrote "This is a web page" (http://justinjackson.ca/words.html) I was contacted by VPs at Coca-Cola and Google. They weren't offering me work: they just wanted to say they enjoyed my writing.
Writing, and amplifying your content, is one way to get your foot in the door.
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For me personally, no.
However, what you really need is a larger data set.
Gumroad just did a post on prices ending in "9":
http://blog.gumroad.com/post/64417917582/a-penny-saved-psychological-pricing
37signals started with prices that ended in 9:
http://37signals.com/svn/posts/1287-ask-37signals-how-did-you-come-up-with-pricing-for-your-products
... but they later did research and found it didn't matter (for them).
The answer for YOU will likely be to test these things for yourself on your SaaS app.
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You need to show them that you can solve their problems.
The #1 mistake made by most applicants is that they keep talking about themselves: "here are my skills, here's what I've done, etc..."
Instead of talking about yourself, talk about them:
"You need someone who can jump right in; someone who can start working without making mistakes. You also don't have a lot of time for training. I can get started right away."
This is going to require some research. Follow the founders / managers on Twitter. Read their blog posts. Scan their error logs (if they're public). Find out where you're *needed* and highlight that.
Generally it's best to do this during the application process. If you've already sent in a cover letter and resume, it doesn't hurt to send a follow-up email that says: "I've been doing some research, and I think I've found some places I could be helpful."
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