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Clarity

Jason Evanish

Austin, TX

Throughout my career I've helped build customer-driven companies using the principles of Lean, Customer Development & Jobs to Be Done. I'm now applying them at GetLighthouse.com, an app to help you be a great people manager.

I can help most if you're a SaaS business and have product development process or analytics questions. If you have leadership and management questions, I can also help due to my own experience and research for Get Lighthouse.

$4.17/min

25 Calls

27 Reviews

30 minutes
Avg. call

Product Lean startup Product Management Customer Development Lean Startups Product Marketing Team Leadership Management Jobs to be Done

Call me to talk about

Applying Lean Startup Methodology Effectively

Do you struggle to actually practice lean startup and customer development methodology?

Are you unsure when to follow your analytics and when to go off of individual customer comments or other qualitative data?

I'm here to help. I can help you write your customer development interview scripts as well as think about your high level strategy to incorporate lean into your business from analytics to product plans to understanding user churn and improving your onboarding flow.

I've been practicing lean in venture backed startups as an employee and consultant for the past 10 years including running product at KISSmetrics. I've also been a mentor at over a dozen Lean Startup Machines and spoken about customer development at 500 Startups, the Startup Leadership Program, and various product meetups .

If you need advice on customer development, lean startups and how you can *actually do these things* to help improve your business, I can help you.

Product Led Growth - How to Do Customer Driven Product Development

I've been helping companies become customer driven and build products that attract customers for over 10 years for startups like KISSmetrics, oneforty, BlueLeaf, Backupify, and CampusLive, as well as my own startups Get Lighthouse and Greenhorn Connect.

If you need help being Lean, determining what to build that your customers will really want, or figuring out the next step for your startup, I'm happy to help. We can dig in together on both high level strategy and how you can roll up your sleeves and successfully interview and learn from your customers to drive product led growth for your company.

http://www.JasonEvanish.com/Lean-Startups

Using "Jobs to Be Done" to Build and Market Better Products

"Jobs to Be Done" is an emerging process for understanding your customers and product opportunities through a methodology first coined by Harvard Business School Professor Clayton Christensen.

I've used the methodology to better understand new users for products as well as why people churn from your product to another. I've also taught a dozens of people how to do these high value interviews and can you teach you as well.

I can arm you with the basics for an interview script and an overview of how to take action on what you find for your product, marketing, and sales teams. I can also point you to great resources to learn more and go much deeper.

SaaS Metrics & Analytics - Track the Right Things and Act on What You Learn

Analytics are only as good as the base tracking you set up, and the reports you take time to look at regularly. You can make dozens of reports to look at, but it doesn't matter if you cannot confidently act on it.

As the first product manager at KISSmetrics nearly a decade ago, I started my career in this world, and have been helping build and grow data and customer driven SaaS businesses ever since.

I can help you think through the foundation of your tracking: what to track, how, etc, and the most important reports to focus on, so you can make better decisions faster. See the results of your team's hard work, and identify areas to improve that will move the needle for you and your business.

Startup Leadership & Management

First time manager? First time CEO? Struggling with an unmotivated team? Seeing high turnover or a lot of conflict at your company? Have questions about having one-on-ones with your team? I can help you.

I've successfully managed and grown teams both remotely and in person. With my startup, Get Lighthouse, I've now helped hundreds of managers across various size companies and researched from experts like Horowitz, Grove, and Dale Carnegie, to learn what really works to manage, motivate, and retain great teams.

Being a great leader is not difficult, but it can be counter-intuitive. I'll help you unpackage what you're struggling with and find a path forward to rapidly improve your skills and get the positive results you need with your team.

Answers 1
Reviews 27

Answers

Jason Evanish answered

We are trying to decide between a presales strategy and free/freemium app store launch for our mhealth self management app. Which should we pursue?

You need to ask yourself what your greatest risks are for your business. Especially since you're self-funded and bootstrapped, I would not wait to validate whether people will pay for your product.

The beauty of someone paying is that not only does it validate interest, but they are then *invested* in your solution. They now have expectations for what you are going to deliver to them.

On the other hand, think about all the free stuff you pick up at conferences, trade shows and walking down the street. How much of it was there ever a chance you'd pay for it? Much of it is unlikely you would. That means you run the risk of having people kick the tires on your product and never be really interested in what you're doing or paying anything.

Happy to talk further and help you better approach your customer discovery as I've been doing custdev interviews for 4+ years.

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Customer Development

Launching Start-ups

Launching Of New Products

Reviews

Had a great call with Jason specific to product management. He used the time extremely well, gave me a ton of useful, actionable advice in a short period of time, and I look forward to speaking with him again.

Anne Vickman Source: Clarity

Great call, very focused and actionable feedback. Jason is helping me build the entire cust dev process from the ground up. A few calls in each phase will really help us stay focused and eliminate the early mistakes.

John Paul Narowski (CF) Source: Clarity

Great content and gave me a lot of clarity on my direction.

John Paul Narowski Source: Clarity

Great insights from Jason on laying the foundations for 1-1s with a new remote team.

Rob Barr Source: Clarity

Jason thoughtfully reviewed my challenge and provided the insights and validation that I was looking for. I appreciate the questions he asked to better understand the situation before jumping in with advice, and I won’t hesitate in contacting him again in the future.

Ryo Chiba Source: Clarity

Jason knows the Customer Development game inside and out. He offered a fresh perspective that I can immediately take action on.

I'll be calling him again as I advance my startup. Thanks Jason!

Eric Conley Source: Clarity

Jason was incredibly helpful. He provided me with a ton of useful information to guide me in the right direction and help me get started. I will absolutely be reaching out to Jason again.

Andrew Shilon Source: Clarity

Amazing insights, well worth your time.

Kareem Mayan Source: Clarity

Great call, Jason gave me specific and actionable information to help me move more efficiently with my current tasks. Was surprised and fortunate to also receive feedback which I wasn't expecting that I found very beneficial. I would recommend to read into his thorough blog first to find relevant information for your inquiry which can be referenced during the call and looked at after to compliment your chat with him. http://jasonevanish.com/

Brad Katronis Source: Clarity

Jason was very hands on and helped guide me in the right direction in our customer development efforts. I absolutely recommend scheduling a call with Jason, especially if you are in the early phase of your startup and have questions about interviewing people.

Ondrej Prostrednik Source: Clarity

Excellent advice! Jason did a great job understanding my needs and helped me to clarify many things.

Mike Svystun Source: Clarity

Member since August 2012