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Expert
MenuJennifer Bourn Owner/Creative Director, Bourn Creative
Designer since '97. Agency owner since '05. Expertise in branding, design, freelancing, client services, content strategy, business systems. WordPress. Speaker. Blogger.
25
Calls |
20
Reviews |
Areas of Expertise
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JB$3.33/min per minute(20)Business Systems, Processes, and AutomationJennifer Bourn • Sacramento, CACreated 8 years ago in Business / Getting StartedFor eight years, I have been speaking about business systems and processes, and consulting and working with freelancers and agency owners about process automation to improve client services. In 2009, my digital agency was growing so fast I needed to hire help, but I didn't want to hire an employee and I didn't want to entrust integral aspects of my business with a virtual assistant. By implementing documented systems and processes and automating repetitive tasks, I was able to leverage software to do everything I needed instead of hiring an employee. Software that never got sick, never needed a vacation, and got the job done right every time. While I knew that automated, documented business systems and processes would improve productivity, the most surprising result was that clients were happier, the sales process was smoother, and referrals increased dramatically. Automation allowed our agency to provide higher-quality service and more nurturing support. Clients felt more cared for even though we were spending less time interacting with them directly. If you're creating or improving business systems and processes to improve client service, increase client retention, build stronger client relationships, and get more referrals, we should talk.Jennifer Bourn Sacramento, CA(20)
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JB$3.33/min per minute(20)Brand Strategy and DevelopmentJennifer Bourn • Sacramento, CACreated 8 years ago in Business / Getting StartedWith 20 years experience in branding design and 12 years as a design agency owner, I have worked with numerous freelancers, entrepreneurs, and small businesses to create powerful, profitable brands. For many years I have been asked the same questions over and over, "What's your marketing secret to always having a full pipeline of ideal clients who are happy to pay you what you're worth?" My answer is always the same, I have never focused on marketing, but instead on branding. With true brand clarity comes the ability to easily and confidently communicate your value, share your message, differentiate from others who do what you do, connect with perfect-fit clients, and close sales. When you are crystal clear about how your brand shows up, others gain the same clarity, which leads to more referrals, more clients, and more exciting opportunities. That clarity positions you as the only choice, not just another choice. We should talk if: -- You struggle with defining your brand's purpose, talking about what you do, communicating your value and why you're the best choice, differentiating yourself from competitors, and closing sales -- Your current branding efforts have gotten you to where you are today, but won't get you to where you want to go -- You are not seeing the results you want from the investment already made in your brand platformJennifer Bourn Sacramento, CA(20)
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JB$3.33/min per minute(20)Work-Life BalanceJennifer Bourn • Sacramento, CACreated 8 years ago in Skills & Management / EntrepreneurshipToday there are more people choosing entrepreneurship, freelancing, and business ownership than ever before, but there are also more stressed, overwhelmed, unfulfilled people in those roles than ever before. Spouse, parent, child, sibling, friend, business owner, manager, marketer, professional... You own many roles and while all deserve your focused attention, rarely do they receive it. To reach your goals your business needs more of your time, but you're already working long hours missing out on important time with your family -- yet time with them is the reason you ventured out on your own in the first place. I've been exactly where you are. I worked 16-18 hour days, seven days a week, with a toddler and a new baby. I failed every way you can fail. I struggled with immense parental guilt, missing key moments of my children's lives. My business grew quickly at the expense of friendships and family and my own mental health. And through it all, I still felt like I wasn't giving, doing, or being enough. Fast forward to today: I take more than seven weeks of vacation plus all holidays with no stress, spend more time with my family and friends than ever before, and have new hobbies. Where I used to feel stress and overwhelm, I now feel fulfillment and satisfaction. At the same time, I don't work nights or weekends and my business is doing better than ever, with fewer hours worked, higher net profits, and stronger client relationships. If you haven't taken a vacation in years, you don't have time to pursue hobbies for pure enjoyment, you work nights and weekends, or your health is suffering due to your work; you feel spousal or parental guilt, or the ramp up before and after vacations almost makes the time away not worth it, we should talk.Jennifer Bourn Sacramento, CA(20)
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JB$3.33/min per minute(20)Visual Design, Graphic Design, Web DesignJennifer Bourn • Sacramento, CACreated 8 years ago in Business / Getting StartedFirst impressions matter. It takes only 50 milliseconds for website visitors to form an opinion about your business. In that time, a visitor has already made assumptions about your products, services. Likewise, the Stanford Web Credibility Project shows 47% of users make buying decisions based on the website alone. Great design creates feelings of quality and trustworthiness, while poor design leads to feelings of confusion, low quality, and untrustworthiness. Bottom line: Good design optimizes experience, shapes perception, and encourages conversion. With a Bachelor's Degree in graphic design and 20 years experience in the design trenches, I have worked on branding, print, and website projects for professional sports teams, hospital systems, corporations, associations, SMBs, and entrepreneurs. I have sent thousands of projects to print, designed hundreds of websites, and have been working with WordPress to design complex, custom themes, websites, and publishing systems since 2008. We should talk if: -- You're working on the design of marketing materials, a new website, a sales page, landing page, or other branded materials, but something just doesn't feel right. -- Your website isn't producing the results you want -- You current brand and website reflects where you've been not where you're going, and you're not sure what needs to change -- You're contemplating a rebrand, but aren't sure if it is the right decision -- You want an objective third-party to review design projects in process and provide feedback -- You're a DIYer who needs a designer's eye and expertise -- You're starting a new business and you want to do it right the first time and want someone to help guide you through the processJennifer Bourn Sacramento, CA(20)
- Reviews 20
The call with Jennifer was great, informative.
Source: Clarity Mary Tunison Dec 29, 2020Within a few minutes of our phone call Jennifer was able to understand my situation and begin offering expert advice for how to structure retainer agreements as a freelance developer. Our call was well worth the investment!
Source: Clarity Tim Jensen Sep 19, 2018Excellent tips from Jennifer on personal branding, building a community, engaging audiences and building content for a broad niche. Much obliged and definitely recommended!
Source: Clarity Mario Peshev Sep 10, 2018Jennifer was truly helpful, candid and answered all my questions!
Source: Clarity Mel Richards Mar 16, 2018I really enjoyed talking with Jennifer. She gave me excellent suggestions for my website and action steps to make things better. After I implement what we have talked about, I plan on scheduling a follow-up call with her to see what she thinks.
Thank you Jennifer!
Source: Clarity Mark Sherman Feb 15, 2018Jennifer openly shares her perspective and experience running a design and digital studio. She is incredibly thorough, knowledgeable and answers the questions you have to move your business to the next level.
Source: Clarity Katie Elenberger Nov 13, 2017I was mind blown by the insights that Jennifer provided me, in the short time I spoke with her. She was quick in giving me suggestions and was full of tips and tricks to help me position myself as an expert with confidence. I got so much clarity in my next steps after speaking with her. Thanks, Jennifer, for sharing your wisdom with me!
Source: Clarity Femy Praseeth Jul 27, 2017Wow! I just got off the call with Jennifer and that was the best investment of my time and money ever. She provided so much "Clarity" on things I have been thinking about for the past 6 months. It's great to know that I can connect with a professional in the industry that can help me navigate all the landmines... and ultimately where to focus my attention. Highly recommend and plan to stay connected in the future.
Source: Clarity Anthony Tran Jun 23, 2017I was very impressed and enjoyed every minute on the phone with Jennifer, she was insightful and I was able to connect and take home some solid pieces of advice. Thank you!
Source: Clarity Sol Horowitz Jun 6, 2017Jennifer was amazing, she provided such fantastic feedback and advice on what has worked for her agency and provided a clear path for me to get out from under a lot of my roadblocks and make things happen.
Source: Clarity Shaan Nicol May 17, 2017the startups.com platform
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