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Visual Design, Graphic Design, Web Design
Created 8 years ago in Business / Getting Started

First impressions matter. It takes only 50 milliseconds for website visitors to form an opinion about your business. In that time, a visitor has already made assumptions about your products, services.
Likewise, the Stanford Web Credibility Project shows 47% of users make buying decisions based on the website alone. Great design creates feelings of quality and trustworthiness, while poor design leads to feelings of confusion, low quality, and untrustworthiness. Bottom line: Good design optimizes experience, shapes perception, and encourages conversion.
With a Bachelor's Degree in graphic design and 20 years experience in the design trenches, I have worked on branding, print, and website projects for professional sports teams, hospital systems, corporations, associations, SMBs, and entrepreneurs. I have sent thousands of projects to print, designed hundreds of websites, and have been working with WordPress to design complex, custom themes, websites, and publishing systems since 2008.
We should talk if:
-- You're working on the design of marketing materials, a new website, a sales page, landing page, or other branded materials, but something just doesn't feel right.
-- Your website isn't producing the results you want
-- You current brand and website reflects where you've been not where you're going, and you're not sure what needs to change
-- You're contemplating a rebrand, but aren't sure if it is the right decision
-- You want an objective third-party to review design projects in process and provide feedback
-- You're a DIYer who needs a designer's eye and expertise
-- You're starting a new business and you want to do it right the first time and want someone to help guide you through the process
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Jennifer Bourn
Sacramento, CA
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Designer since '97. Agency owner since '05. Expertise in branding, design, freelancing, client services, content strategy, business systems. WordPress. Speaker. Blogger.
Reviews (20)
The call with Jennifer was great, informative.
Source: Clarity Mary Tunison Dec 29, 2020Within a few minutes of our phone call Jennifer was able to understand my situation and begin offering expert advice for how to structure retainer agreements as a freelance developer. Our call was well worth the investment!
Source: Clarity Tim Jensen Sep 19, 2018Excellent tips from Jennifer on personal branding, building a community, engaging audiences and building content for a broad niche. Much obliged and definitely recommended!
Source: Clarity Mario Peshev Sep 10, 2018Jennifer was truly helpful, candid and answered all my questions!
Source: Clarity Mel Richards Mar 16, 2018I really enjoyed talking with Jennifer. She gave me excellent suggestions for my website and action steps to make things better. After I implement what we have talked about, I plan on scheduling a follow-up call with her to see what she thinks.
Thank you Jennifer!
Source: Clarity Mark Sherman Feb 15, 2018Jennifer openly shares her perspective and experience running a design and digital studio. She is incredibly thorough, knowledgeable and answers the questions you have to move your business to the next level.
Source: Clarity Katie Elenberger Nov 13, 2017I was mind blown by the insights that Jennifer provided me, in the short time I spoke with her. She was quick in giving me suggestions and was full of tips and tricks to help me position myself as an expert with confidence. I got so much clarity in my next steps after speaking with her. Thanks, Jennifer, for sharing your wisdom with me!
Source: Clarity Femy Praseeth Jul 27, 2017Wow! I just got off the call with Jennifer and that was the best investment of my time and money ever. She provided so much "Clarity" on things I have been thinking about for the past 6 months. It's great to know that I can connect with a professional in the industry that can help me navigate all the landmines... and ultimately where to focus my attention. Highly recommend and plan to stay connected in the future.
Source: Clarity Anthony Tran Jun 23, 2017I was very impressed and enjoyed every minute on the phone with Jennifer, she was insightful and I was able to connect and take home some solid pieces of advice. Thank you!
Source: Clarity Sol Horowitz Jun 6, 2017Jennifer was amazing, she provided such fantastic feedback and advice on what has worked for her agency and provided a clear path for me to get out from under a lot of my roadblocks and make things happen.
Source: Clarity Shaan Nicol May 17, 2017the startups.com platform
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