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James Pember Co-Founder at The Startup Space AB

Stockholm, Sweden

Founder of SwedishStartupSpace.com (@thestartupspace) - the #1 tech news outlet for all things Swedish startups. Passionate internet marketer and business developer.

  • Reviews 2
  • Answers 1

James is at once a unique personality, but also very good at tuning into other people's needs and getting the job done. When we worked together at JamesList I never experienced a moment where James wasn't making a great connection with someone new.

What I like most about James and what made him stand out in my mind is how he gave the appearance of his work being effortless, which I know it wasn't. His obvious strengths are the way he works with people, especially how he motivates and energizes co-workers and customers, but I also think James' analytical and business acumen will become more and more prominent as he moves on to other roles.

Source: LinkedIn Fredrik Karlberg Jan 21, 2013

James is a highly energetic person that fulfills his tasks with a lot of motivation and professionalism. He approaches his clients in a smart and creative manner always finding new ways to present what JamesList has to offer. I would not hesitate to recommend James!

Source: LinkedIn Marta Kardach Jan 21, 2013
James Pember, Co-Founder at The Startup Space AB answered:

The art of the "cold pitch" is definitely something that needs to be worked on, and doesn't come naturally to everyone.

A couple of quick tips:

1. 4 is not a big enough target group, you've got to cast a bigger net. Try pitching 20, and aim to get 3-5 responses.

2. When sending a cold email, really think about what you are offering them. Whilst you'll get the odd good egg that simply wants to help - you can't expect entrepreneurs and small biz owners to take time out of their day to answer your questions. To counter, why not tell them you're conducting research in the space, and would be happy to send the finds/reports back to them in a nice format, which could in turn help their business.

3. Don't give up, keep hustling. Try changing around the emails slightly, track which emails convert into responses, and fine tune from there.

Good luck and feel free to book a call if you want to chat more.

Best
James.

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