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Clarity

Howard Lichtman

Founder, Lightning-Group, specializing in
"Paths to New Revenue" strategies and "Virtual Chief Marketing Officer" services.
Co-founder, Ethnicity, Canada's leading multicultural marketing strategy and implementation company.
Created American Express “Front-Of-The-Line” Program
Pioneered screen advertising medium
Teaches Ryerson: “How To Launch An e-Business”
Coordinated $1 mil convergence program for CanWest
Provides strategy for Schuluch School of Business international marketing
Revitalized and managed advertising media placement agency
Sold largest sponsorship ever for live theatre
Spearheaded the technology for Loblaw's database marketing
Facilitates CEO Roundtables
Coordinates marketing, sponsorship, programming and media relations for Taste of the Danforth
Authored marketing "bible" on how to market to Canada's ethnic mosaic

$1.67/min

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Marketing Strategy Strategic Planning Business Strategy New Business Development Media Relations Competitive Analysis Marketing Management International Business Sponsorship

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Marketing Strategy

Directed the in-house advertising agency for Cineplex and numerous major Hollywood studios generating over $25 million in billing

Public Relations

Acted as the prime media point-of-contact providing press releases and expert opinion to leading media outlets including The Wall Street Journal, The LA Times, The Washington Post, The Globe & Mail, Ad Age, Marketing Magazine, CNN and Entertainment Tonight

International Business and Sponsorship

Provided strategy for Schulich School of Business' marketing operations in Brazil, Mexico and China
Holland Bloorview Rehabilitation Hospital Foundation
Facilitated brainstorming sessions to generate a 150 new fundraising and brand identity ideas, prioritizing into achievable projects based on viability and expenditure

Strategic Planning

Ethnic Channels Group (Canada's largest foreign language television distriubutor)
Prepared an equity investment strategy an pitch which secured the required funding

New Business Development

Recognized for innovation and diversity in building and deploying various marketing programs adopted by competitors across North America. Programs include:
-On-screen advertising - launched the medium in Canada
-In-theatre sampling and popcorn bag advertising - first in the world
-Created convenience initiatives such as VIP screening rooms and Cinecharge tele ticketing
Directed the in-house advertising agency for Cineplex and numerous major Hollywood studios generating over $25 million in billing

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Reviews 1

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Reviews

Howard Lichtman is one of the most talent marketers I have ever come across. His vision and insite consistently produce highly creative, strategic and action oriented ideas. Most importantly, Howards talents, experience and ability to get things done have always generated expected results and often times have gone beyond.

Steven Goldhar Source: LinkedIn

Member since September 2013