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Clarity

Franco Caporale

San Francisco

Senior Director, Demand Generation & Sales Development at Apptimize (mobile optimization platform). Previously I built a demand generation engine at Duetto (Saas company for hotel) that sourced over $10M in pipeline in less than one year. Before Duetto, I helped Couchbase grow to over $20M ARR.

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Sales Management Content Marketing SaaS Digital Marketing Strategy SaaS Sales SaaS - Enterprise & SMB B2B Demand Generation Sales Process Marketo Sales Funnel Optimization

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Sales Development

I currently lead a team of Inbound and Outbound SDRs for a VC-backed company in San Francisco. Each SDR sources an average of 50 qualified opportunities per quarter (with ACV above $25K ARR). I can help you with recruiting, establishing the right processes and flow, selecting your technology stack and best practices.

Growing Your Startup From $0 to $20M ARR

I have helped growing companies from $0 to over $20M ARR with the right demand generation, inbound marketing and sales strategy. I can help you establishing the right processes for your organization to scale to the next level.

Saas Demand Generation

I have over 10 years of experience in demand generation, mostly with Saas companies. I am currently the Senior Director of Global Demand Generation & Sales Development for Duetto in San Francisco. I can help you getting started with demand generation by outlining strategies and best practices that are proven to be effective in generating qualified leads. I have a lot of experience with marketing automation systems, with a strong preference for Marketo,

Content Marketing Strategy

I am an expert in drafting content strategy that generate thousands of qualified leads, particularly for Saas companies. With the right content marketing plan, you will be able to significantly boost the volume of inbound opportunities for your sales team. My content strategy uses a combination of whitepapers, ebooks, case studies, blog posts and webinars.

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Member since March 2016