Veteran Startup operator in Sales, Biz Dev & Product Marketing. Managing Director of BCIC Acceleration Network. Mentor in BCIC-New Ventures Competition. Technology Marketing Instructor at BC Institute of Technology.
Dean is a highly functioning focused business leader. With a wide range of multi-faceted skills, every company needs a Dean Prelazzi. Dean's real strength is his likability and the ease and comfort with which he develops and sustains exceptional relationships.
Dean and I worked extensively together in the CLEC space while he was at CrossKeys and I worked at Newbridge Networks. Dean always demonstrated an understanding of his products, there fit with the end user and the complexity of the sales process. I highly recommend him to anyone looking for a consumate sales professional.
Dean is a great visionary who can turn ideas into executable strategies. He is a consumate professional who's enthusiasm and drive energize and motivate those around him.
I was fortunate enough to have Dean as a business mentor in the New Ventures BC competition. At the time, like many start-ups, my company had a "killer technology", but we were searching to nail down a clear value proposition. Dean helped us to identify and prioritize concrete, tangible goals that would ultimately help us to identify that "value". Dean has a unique ability to extract relevant details from the larger picture and then apply his strategic business and marketing skills to determine the critical path a business should follow to achieve success. I would highly recommend Dean to any company looking to hire a professional business or marketing consultant.
We retained Dean in ’05 to perform a comprehensive strategic analysis of Netgenetix from bottom to top. His analysis was thorough, thought-provoking and not always comfortable as Dean has a knack for raising awareness of hard truths. He collaboratively walked us through his observations and provided us with recommendations, many of which we adopted. After a few years operating at break neck speed, this exercise helped us better understand our true core competencies and our strategic growth options, enabling us to move forward with confidence and the results have been tremendous. Dean’s team-oriented coaching style was exceptional as a guiding theme in all our discussions. Overall, working with Dean was a very worthwhile investment and proved effective in raising my own strategic focus in the business.
I had the privilege to serve as an instructor in Dean's business education. It took five minutes for the class to recognize that Dean had exceptional ability, insights, and a willingness to help others. Dean is committed, intelligent, articulate, and fair. I would not hesitate to refer him to a business looking to refine or redefine their present business model.
Dean is detail oriented strategic thinker and marketer who pushes team mates to deliver results.
Dean is a rare boss. He has a genuine desire to see others succeed, and mentor their growth. Being an effective manager takes solid HR skills; Dean excels at being a great manager through genuine intent combined with exceptional interpersonal skills. In the role of Product Manager, I reported directly to Dean. He consistently challenged me to exceed expectations for myself, the product, and the company.
Dean was an excellent project manager and helped set the important early ground work for our in store POS finance solution for Booster Juice. His role was to give our new Booster Juice prototype legs and iron out the bugs to a functioning system by listening to countless hours of feedback from primary stakeholders like myself and directing his staff to comply in a timely manner. The role required synchronizing many moving project tasks and fit them into a very tight completion deadline. Dean did a great job setting the groundwork getting the project started, an impossible project completed in just 3 short months.
Dean was my instructor for a Technology Marketing course as part of the Bachelor of Technology Management Program at BCIT. Dean's instructing was thought provoking and involving. He tied back every lecture into a real and practical experience. His method of teaching is effective, efficient and interesting.
Students of BCIT Technology Management (TMGT) degree program have consistently given Dean high praise for his teaching abilities and connecting of real-word exaxmples to the course content. Dean is a valued subject matter expert of the TMGT program.
