Services offered include:
Marketing Needs Assessment – Initial meeting to conduct high level marketing audit to determine what is working well today, what could be improved with quick wins, and what longer term tactics should be considered to have a full 360 degree marketing strategy implemented across all digital communication channels (web, mobile, social) as well as the primary traditional channels (print, broadcast, location based).
Consulting – Once the Marketing Needs Assessment is complete, we will discuss the recommendations and determine which areas represent the most opportunity first. Then I will prepare a quote on consulting and implementation for those areas. This may be a combination of my time, possibly partnered with 3rd parties for specific tasks, possibly combined with some things you wish to have done by your own staff. I will present all of these options so you can choose the right mix.
Marketing Plan – Great marketing needs ongoing assessment and adjustments. As desired, we can provide an annual marketing plan with quarterly checkpoints to measure the success of the efforts, determine customer feedback, and adjust as necessary. This would also include updates based on any emerging channels – new social site trends, new digital devices, etc.
Media & Communications Plan – This will include recommendations for Web site content, Search, Display Ads, Affiliate, Shopping sites, Directory sites, Blogs, Publisher sites, Social sites, Award sites, Vendor sites, Public Relations calendar, Customer sites, Business ranking sites, Reviews sites, Business partner sites, any site that your customers may visit. It will be done based on budget with a step up plan as you begin to see ROI from this advertising. Will include recommended systems to manage content.
Content Strategy – A critical component to sustain any digital communications plan is a core content strategy. This strategy will plan the type of content needed for your customers, the content creation and storage process, and publishing schedules. Content story “masters” will be used to tell the entire story, with excerpts being optimized for use in each channel.
Marketing Analytics – In order to accurately measure results, we will setup success measures in advance and decide on the right measurement tools. We will make it easier to analyze the data by setting up automated reporting and alerts so you can set your goals and take action when you reach certain thresholds for customer visits, leads, or sales. We can also help with sales forecasting and budgeting based on certain tactical implementation dates.
Marketing Channel Attribution Setup Consultation – Available for companies wishing to set up advanced sales or lead tracking systems to understand the true influence of each channel on conversion, the true cost for each channel as well as models for how the attribution will change as you adjust media budgets.
Executive Briefings – This can be arranged to help senior level executives who do not have digital experience understand the implications of digital channels to their businesses. This can be helpful before presenting proposals for marketing plans that allocate a much larger share of budget to the digital channels. It includes full competitor comparisons and industry trends.
Board Advisor – Companies that need an experienced digital knowledge presence on their board will benefit from this service. It can be in an official capacity or advisory capacity.
Interim Executive – This can be temporary or project based. Examples include reorganizations, startups, replatforms, rebranding – any time there is a major change that needs persistent, unwavering leadership to see it through to completion and set up your long term staff for success to be able to sustain the changes.
Public Speaking – The world of digital is so interesting to so many. When you need a great speaker to educate, entertain or simply inform, I can help. We can design a custom presentation to fit your audience’s background and needs the most.
