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Expert
MenuDawn Kole
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DK$2.50/min per minuteNew ArrivalDigital MarketingDawn Kole • Charlotte NCCreated 11 years ago in Other20 years experience in the internet space, from business strategy to web site development, digital marketing including social, mobile, search, display ads, location based, tablet.Dawn Kole Charlotte NCNew Arrival
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DK$2.50/min per minuteNew ArrivalDigital Marketing Strategy - Holistic - Omnichannel - 360 View - Customer BasedDawn Kole • Charlotte NCCreated 11 years ago in Sales & MarketingServices offered include: Marketing Needs Assessment – Initial meeting to conduct high level marketing audit to determine what is working well today, what could be improved with quick wins, and what longer term tactics should be considered to have a full 360 degree marketing strategy implemented across all digital communication channels (web, mobile, social) as well as the primary traditional channels (print, broadcast, location based). Consulting – Once the Marketing Needs Assessment is complete, we will discuss the recommendations and determine which areas represent the most opportunity first. Then I will prepare a quote on consulting and implementation for those areas. This may be a combination of my time, possibly partnered with 3rd parties for specific tasks, possibly combined with some things you wish to have done by your own staff. I will present all of these options so you can choose the right mix. Marketing Plan – Great marketing needs ongoing assessment and adjustments. As desired, we can provide an annual marketing plan with quarterly checkpoints to measure the success of the efforts, determine customer feedback, and adjust as necessary. This would also include updates based on any emerging channels – new social site trends, new digital devices, etc. Media & Communications Plan – This will include recommendations for Web site content, Search, Display Ads, Affiliate, Shopping sites, Directory sites, Blogs, Publisher sites, Social sites, Award sites, Vendor sites, Public Relations calendar, Customer sites, Business ranking sites, Reviews sites, Business partner sites, any site that your customers may visit. It will be done based on budget with a step up plan as you begin to see ROI from this advertising. Will include recommended systems to manage content. Content Strategy – A critical component to sustain any digital communications plan is a core content strategy. This strategy will plan the type of content needed for your customers, the content creation and storage process, and publishing schedules. Content story “masters” will be used to tell the entire story, with excerpts being optimized for use in each channel. Marketing Analytics – In order to accurately measure results, we will setup success measures in advance and decide on the right measurement tools. We will make it easier to analyze the data by setting up automated reporting and alerts so you can set your goals and take action when you reach certain thresholds for customer visits, leads, or sales. We can also help with sales forecasting and budgeting based on certain tactical implementation dates. Marketing Channel Attribution Setup Consultation – Available for companies wishing to set up advanced sales or lead tracking systems to understand the true influence of each channel on conversion, the true cost for each channel as well as models for how the attribution will change as you adjust media budgets. Executive Briefings – This can be arranged to help senior level executives who do not have digital experience understand the implications of digital channels to their businesses. This can be helpful before presenting proposals for marketing plans that allocate a much larger share of budget to the digital channels. It includes full competitor comparisons and industry trends. Board Advisor – Companies that need an experienced digital knowledge presence on their board will benefit from this service. It can be in an official capacity or advisory capacity. Interim Executive – This can be temporary or project based. Examples include reorganizations, startups, replatforms, rebranding – any time there is a major change that needs persistent, unwavering leadership to see it through to completion and set up your long term staff for success to be able to sustain the changes. Public Speaking – The world of digital is so interesting to so many. When you need a great speaker to educate, entertain or simply inform, I can help. We can design a custom presentation to fit your audience’s background and needs the most.Dawn Kole Charlotte NCNew Arrival
- Reviews 24
- Answers 2
Dawn is a seasoned digital media leader who combines clear vision, creativity, passion, exceptional analytical ability and effective problem solving - all of the necessary components to drive superior marketing performance. She does not believe in the word "impossible" which means that any objective that is put in front of her no matter how challenging will have a successful outcome. I enjoyed working with Dawn and would welcome the opportunity to work with her again any time!
Source: LinkedIn Vera Belenky Feb 5, 2014For the past several years, I’ve worked directly with Dawn as a part of the eCommerce business leadership team, and have come to admire her forthrightness, professionalism and industry knowledge. Her wide-ranging experience in the retail eCommerce vertical and broad exposure to important vendors, tools and technologies helped Belk quickly respond to a number of major challenges facing our team. For organizations seeking an experienced advisor to help guide them on key digital business and technology decisions, I know Dawn can bring value and expertise to a wide range of engagements.
Source: LinkedIn Todd Bowman Feb 5, 2014Dawn's breadth and depth of experience in the e-commerce space and her "get it done" approach were a tremendous benefit to Belk... She will be a great asset to any e-commerce initiative or organization that needs to move the needle and deliver results.
Source: LinkedIn Michael Coleman Feb 5, 2014Dawn is a good listener. She has the ability to soak in the entire situation and offer a thoughtful and knowledgeable solution. She is respected by those who work with her while being fun and approachable. Her depth of experience in online marketing combined with her creative sense of humor brings the people she works with together and makes working with her a pleasure.
Source: LinkedIn Nathan Caskey Feb 5, 2014It has been a true joy to get to know and work with Dawn. Dawn has a great management style. She is personable and very professional. I truly respect her work ethic, motivation and vision to lead. Dawn also has a wonderful personal aspect to her management style that I’ve found to be very rare in corporate America management throughout my career. I admire and appreciate that. I wish Dawn great things with her career and life!
Source: LinkedIn Jill Seidelman Feb 5, 2014Dawn is an exceptional talent who delivers work of the highest quality. She is insightful and creative and has a relentless passion for delivering work that meets the high standards she sets for herself. Dawn has always been helpful as a business partner to me and my team seeking innovative ways to accomplish goals with an inclusive and collaborative approach. I have truly enjoyed the opportunity to work with Dawn and know that she adds tremendous value to the organization.
Source: LinkedIn David Beach Feb 5, 2014I'm amazed how well Dawn manages the day-to-day marketing on Meijer.com and is able to plan and prioritize a large number of ambitious and long term strategies. I don't think she sleeps.
Source: LinkedIn Jonathan Pape Feb 5, 2014Dawn is a superb manager and consummate team player. She is a keen marketer and an excellent tactician. Dawn brings to the job a rare combination of being being both passionate and driven and conscientious and kind. I have been consistently impressed by her ability to find ways to get things done in the face of daunting challenges. She has been simply instrumental to the success of the large initiatives on which she and I have worked together.
Source: LinkedIn Kevin Thomas Feb 5, 2014Dawn was a valuable mentor and trusted manager during my internship with Indemark. She provided me with assistance and feedback as I began transitioning from college into the working world. It is a pleasure to re-connect with her via LinkedIn.
Source: LinkedIn Kyle Adams Feb 5, 2014Dawn is a true professional. She is dilligent and really cares about her output. She has an eye for detail and for keeping projects up and running. She can persuade and lead conservative people through breakthrough projects.
Source: LinkedIn Peter Leech Feb 5, 2014Great site. Companies that are on YELP should 1) respond to every review posted 2)mine bookmarks people create 3) Use Yelp to offer introductory discounts if people check in through YELP.
They respond really well to 1) peer group influence 2) anti establishment enticements 3)free stuff. Work these into your marketing and you will have a winner.
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