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Expertise
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Created 11 years ago in Other
20 years experience in the internet space, from business strategy to web site development, digital marketing including social, mobile, search, display ads, location based, tablet.
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Dawn Kole
Charlotte NC
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Dawn Kole, Owner of Digital DNA Marketing, works with clients to strategize comprehensive marketing communications and content plans focusing on a “Digital First” methodology. She also works with companies on organizational planning to sustain these new best practices for all future marketing initiatives. While this includes the typical digital channels, web, social, mobile, tablet, it also includes print – both traditional and location based. Ms. Kole also currently serves on the Content Committee of Shop.org. She previously held the position of Director of Digital Experience at Belk Dept Stores for 3 years where she led a 42 person team to create all Belk digital content, from website to mobile to marketing. Prior to that she spent 10 years at Meijer culminating her career there launching their first Ecommerce site and growing it to a $30 million business as Director of Ecommerce Marketing. In this bold new world where customers are in control of where, when and how they see your messages, her passion to develop holistic campaigns will make your next marketing campaign an amazing success.
Reviews (24)
Dawn is a seasoned digital media leader who combines clear vision, creativity, passion, exceptional analytical ability and effective problem solving - all of the necessary components to drive superior marketing performance. She does not believe in the word "impossible" which means that any objective that is put in front of her no matter how challenging will have a successful outcome. I enjoyed working with Dawn and would welcome the opportunity to work with her again any time!
Source: LinkedIn Vera Belenky Feb 5, 2014For the past several years, I’ve worked directly with Dawn as a part of the eCommerce business leadership team, and have come to admire her forthrightness, professionalism and industry knowledge. Her wide-ranging experience in the retail eCommerce vertical and broad exposure to important vendors, tools and technologies helped Belk quickly respond to a number of major challenges facing our team. For organizations seeking an experienced advisor to help guide them on key digital business and technology decisions, I know Dawn can bring value and expertise to a wide range of engagements.
Source: LinkedIn Todd Bowman Feb 5, 2014Dawn's breadth and depth of experience in the e-commerce space and her "get it done" approach were a tremendous benefit to Belk... She will be a great asset to any e-commerce initiative or organization that needs to move the needle and deliver results.
Source: LinkedIn Michael Coleman Feb 5, 2014Dawn is a good listener. She has the ability to soak in the entire situation and offer a thoughtful and knowledgeable solution. She is respected by those who work with her while being fun and approachable. Her depth of experience in online marketing combined with her creative sense of humor brings the people she works with together and makes working with her a pleasure.
Source: LinkedIn Nathan Caskey Feb 5, 2014It has been a true joy to get to know and work with Dawn. Dawn has a great management style. She is personable and very professional. I truly respect her work ethic, motivation and vision to lead. Dawn also has a wonderful personal aspect to her management style that I’ve found to be very rare in corporate America management throughout my career. I admire and appreciate that. I wish Dawn great things with her career and life!
Source: LinkedIn Jill Seidelman Feb 5, 2014Dawn is an exceptional talent who delivers work of the highest quality. She is insightful and creative and has a relentless passion for delivering work that meets the high standards she sets for herself. Dawn has always been helpful as a business partner to me and my team seeking innovative ways to accomplish goals with an inclusive and collaborative approach. I have truly enjoyed the opportunity to work with Dawn and know that she adds tremendous value to the organization.
Source: LinkedIn David Beach Feb 5, 2014I'm amazed how well Dawn manages the day-to-day marketing on Meijer.com and is able to plan and prioritize a large number of ambitious and long term strategies. I don't think she sleeps.
Source: LinkedIn Jonathan Pape Feb 5, 2014Dawn is a superb manager and consummate team player. She is a keen marketer and an excellent tactician. Dawn brings to the job a rare combination of being being both passionate and driven and conscientious and kind. I have been consistently impressed by her ability to find ways to get things done in the face of daunting challenges. She has been simply instrumental to the success of the large initiatives on which she and I have worked together.
Source: LinkedIn Kevin Thomas Feb 5, 2014Dawn was a valuable mentor and trusted manager during my internship with Indemark. She provided me with assistance and feedback as I began transitioning from college into the working world. It is a pleasure to re-connect with her via LinkedIn.
Source: LinkedIn Kyle Adams Feb 5, 2014Dawn is a true professional. She is dilligent and really cares about her output. She has an eye for detail and for keeping projects up and running. She can persuade and lead conservative people through breakthrough projects.
Source: LinkedIn Peter Leech Feb 5, 2014the startups.com platform
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