Question
If you wanted to launch an app at a single school and reach as high a percentage of penetration there as possible, how would you go about it? Do you know of success stories one can learn from? Techniques, hacks, companies, organizations or other useful tools for targeting school audiences? Beyond targeting a single school, what would you do differently to target the full high school to university audience?
Answer
They respond really well to 1) peer group influence 2) anti establishment enticements 3)free stuff. Work these into your marketing and you will have a winner.