Consumer lending (Consulting Payday loans, Installment loans, small-dollar loans, Tribal lending), decision risk modeling, consultant, PPC and SEO experience. Developed lead selling channels for lenders
Results-oriented, visionary marketing leader with 20 years of a solid record of driving sales, profits and market share to new levels. Designed highly effective online marketing strategies and loan underwriting procedures that reduced the cost per customer acquisition and dramatically improving the ROI on marketing expenditures
