Craig Elias is the creator of Trigger Event Selling™, author of the Bronze Medal winner of the Top Sales Books of 2010 “SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS” and contributing author to the #1 Selling Book on both Amazon and The Wall Street Journal "Masters of Sales”.
His knowledge of Trigger Events has resulted in a 20 year track record as a top sales performer, winning a $1,000,000 prize in a billion dollar idea competition and coverage on NBC, The New York Times, The Wall Street Journal.
