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Clarity

Clara Mota

Lisbon

I help global startups & scaleups expand from the US to Europe. GTM for international expansion | Commercial & Sales Management for Marketplaces, Consumer Apps, SaaS (Martech, Recruitment, Salestech, CRMs, productivity, management tools).

$5.00/min

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Business Development Start-ups Business Strategy Business Model Innovation Contract Negotiation Growth Strategies Business Advisory Online Marketplace Revenue & Profit Growth

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International Expansion - GTM Strategy

I develop Go To Market strategies to help you expand to new territories, namely Europe. I help you validate your value proposition as well as align messaging with new cultures and archetypes.

New Sources of Revenue

I help growth-stage startups & corporations define a growth strategy to maximize global 6 key accounts revenue in the short, medium, and long term. I defined strategies while @Coca-Cola to maximize the revenue & profit of the existing key accounts, and to acquire the biggest key accounts from Pepsi-Cola. delivered in one year, and @easyjet UK obtained 4 RFP in two months.

Business Model Innovation

I help early stage startups to develop their business model, and growth stage startups & corporations to pivot or find new sources of revenue. I developed more than 6 traditional business models, and more than 4 digital business models.

Sales & Customer Acquisition

I help Startups & Corporations develop a strategy to acquire users and acquire strategic customers in the B2B segment. I developed strategies that led to more than 30% YOY for 4 years in my group of key accounts.

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Answers

Clara Mota answered

We accepted by Wefunder.com for Reg CF. How could I reach to investors?

This is great for you! Congrats! Yesterday I posted some tips on Linkedin, they can be useful for you when reaching out to Investors:How can startups find matching Investors?

Fundraising isn't just about raising money...

It's about much more things... #startup founders need to see the process as matchmaking.

These tips might help to match your startup against the right investors:

✔️ Define what you need in terms of money
✔️ Define what you need besides money
✔️ List the investors that invest in your space.
✔️ List Investors that have the experience and contacts that you need.
✔️ List Investors that invest an amount of money 3 to 10 times bigger than what you need.
✔️ List Investors that have an investment portfolio that can bring your startup network effects and others and boost growth.
✔️ List both male and female investors as diversity is needed for you to have all the perspectives..and focus on one gender, and a generation whose problems your startup is solving.

Reach out to Investors using warm introductions, specially in the US.

Your relationship with an Investor is just like a marriage, and from which it is difficult to divorce...

So, besides the above mentioned there are other aspects that you need to take into consideration, as you will be meeting, reporting, and dining with these investors:

👉 What is their personality?
👉 Do you see yourself connected with that person for at least 5 years?
👉 What are your values and theirs?
👉 Do your startup goals match theirs?

The last but not least, a good marriage might end with a good divorce, if you have a good pre-nuptial agreement!

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Crowdfunding

Fundraising

Venture Funding

Clara Mota answered

I have this social media idea,but no coding skills. How do I get someone to do the coding (cant afford to pay them) and not give away half of my idea?

Work on the problem that you think that your idea is going to solve first, ideas only worth money if they solve problems...

1 - You need to learn how to code! or will have to split the
company shares with a technical co-founder.

2 - Validate the idea by understanding the problem, iterating
on the best solution, make possible users try it and after
code.

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Business Strategy

Entrepreneurship

Web development

Clara Mota answered

Do we need to solve a problem to make your idea great?

Yes, you should be solving a problem that affects millions of people. Nice to have is of little interest for investors...unless is a moonshot.
If affects billions of people, and in different regions, there is a lot of market share to split amongst several players, which is the case of messaging apps, email providers, etc.

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Entrepreneurship

Business Development

Startups

Clara Mota answered

How do I use B2B content marketing to get 100 appointments with enterprise-level marketing directors, VPs or CMOs?

1 - Check the incoterms and regulations for the territories that you want to ship ( Commerce chambers)
2 - Study the competition in those territories
3 - Customize your value proposition taking in account these
territories.
4 - Link with your target buyers via linkedin in those territories and try to understand if your value proposition is in line with what they need.
5 - Incorporate feedback and improve value proposition
6 - Start creating content targeting those territories and tag those people that you spoke already...

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Content Marketing

Content Strategy

Clara Mota answered

What are the quick tips for standing up a digital B2B marketplace?

Multisided Platforms have the chicken and egg problem, to build them, in the beginning, you need to do things that don't scale:
1- Go to the most difficult side (users) to adopt the marketplace and make them a demo. ex: buyers
2 - Ask them what they need to buy
3 - Then go look for the sellers of what they need and onboard them and call the buyers...
4 - Do this before you start too much coding...you will need to do the old way without tech or just with basic MVP, to understand if they need your product
5 - You validate the idea while you speak directly with all sides, and can improve the product with their feedback.

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Mergers & Acquisitions

Clara Mota answered

should i hire development team or freelancers for the MVP development?

In the very beginning, and in most of the cases, you do not need code to validate your idea...test first before developing, with techniques like the concierge, build a landing page and do the operation on backstage, just like Airbnb did ou Zappos, use no code tools, templates...
Only after idea validation you should build code, and then the best is find a technical co-founder that has built something, because at that stage you will need an MVP.

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Start-ups

Business Development

Startup Consulting

Clara Mota answered

How do you make money to survive while you are building a business? What are some quick ways to make money with less time commitment?

I tried several solutions myself while building my businesses, and it also depends on the type of business that you are planning to build;
1- If its digital with no need for F2F/virtual contacts with customers - You should maintain your 9-5 job, and work the second shift in your startup, or try a job that gives you some schedule during the day for your startup F2F appointments with customers.
2 - If you are building something that needs a lot of demos, meetings with customers, you will need a lot of flexibility and consulting or freelancing is best for your time management.

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Cash Flow

Entrepreneurship

Clara Mota answered

Do I need unique idea to develop something valuable?

1- I would say that you need a Problem, that is common to millions or billions of people around the world.
2 - You need to talk to those people to have a deep understanding of their problem.
3 - Iterate around the possible solutions for that problem.
4 - Show the solution (product or service) to the people that have the problem, and see if they use it, and if not why, and incorporate the learnings until you find a product/service that people want and would pay for.

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Start-ups

Business Development

Entrepreneurship

Clara Mota answered

If I have a business idea for a large company, how can I give it to them and mutually profit, without them just taking the idea and squashing me?

Ideas worth nothing without execution...I had at least two business ideas that here copied...they even started to execute, but one got banckrupt and the other case only part of the idea went forward;
1- You need to study the problem that you are trying to solve for large companies very well.
2 - See if the companies that would be your customers have competitions for startups or business ideas, and apply.
3 - If your idea is a solution that they need, they will give you money or/and resources for to execute the idea...

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Business Strategy

Entrepreneurship

Clara Mota answered

¿How can an startup without an MVP raise some money to start growing? (it has already be proven in the market with a prototype and results were promis

You do not need an MVP to raise money at such an early stage, and you do need to raise money from VCs at such a stage (they usually only invest with traction). Here's some tips:
1 - 3 Fs - Family, friends and people with spare money...in
exchange for a bit of equity.
2 - Startup competitions for idea stage, might give you
money and resources.
3 - Gov grants for early stage startups
4 - Business Angels, check for associations on your city
5 - Crowdfunding

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Entrepreneurship

Start-ups

Incubation

Clara Mota answered

What advice do you give to a 16 year old entrepreneur with a start up idea?

Congrats! I started pitching at 18, and there were no mentors or advisory...
1 - Learn how to code, this will be very valuable in the
future, or at least how to use no-code tools.
2 - Understand the problem that you are trying to solve,
talking to people that have it.
3 - Incorporate the learnings and refine the solution/idea
4 - Build a prototype with no code if possible and try it with
the people that you spoke.
5 - If they are willing to use it them you need to build an
MVP, and or find a Co-Founder that codes or your learn
how to code (on the long run will be better with a co-
founder).
6 - Finding a mentor would be very helpful

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Entrepreneurship

Business Advice

Business Strategy

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Member since February 2020