How do I use B2B content marketing to get 100 appointments with enterprise-level marketing directors, VPs or CMOs?

Great question, To get traffic from SEO it must be done diligently. And the best way to do that is from a well structured article. The key things to remember that will help your pages rank well: Keyword Headings Put your most important keywords here. They must be coherent, simple yet descriptive. If your blog allows you to insert H1 headings into your article, do so. Don't cram too much info into keywords though, Search engines are smart and recognize when someone is spamming. Maybe do a bit of research using 'Google Keyword Tool' In Google Adwords and see if your keywords are popular search terms. Links and Back links Include links to relevant info when you can, the more credible sources your website links to, the better appeal it has to search engines. Also include back links. Back links are links to a location somewhere that also features a link going directly back to your site, these also give your article good standing. Duplicate Content Try not to say anything twice, and if you do use different terminology. But the main focus here is to always write fresh content. If the content of your article has been written word for word somewhere else first how can yours possibly be more credible? Also write often, the more frequent you post articles, the more frequently your site will be "crawled" by bots. If you do this well your listing can only rise. Be Unique and have the Best Info This entails just doing what you do and doing it well. It might be difficult to compete with other websites if the topic your discussing is already covered in great detail. The best position to be in is one of having information that everyone wants but cannot find anywhere else. A good tip for this is finding a specific niche that suits you well to draw in traffic to your general topic. Hope this helps you get started. For an in depth look at SEO rankings, take a look at the 'Periodic Table of SEO Success Factors' http://searchengineland.com/seotable

I've worked with several companies marketing products ranging from $10 ebooks to $1,000+ products, and they've all had success using a relatively simple formula: 1. MAKE PEOPLE'S LIVES BETTER. Everyone gets too much email, so if you're going to put another message in someone's inbox, it had better be for a good reason. Create content that will improve their current existence. What kind of person will buy your product? What challenges are they facing that your product will solve? Can you give them starter steps right now that will get them on the path to improving their lives? Do that. 2. GIVE PEOPLE WHAT THEY WANT People who engage with your emails should receive follow-ups relevant to their interests. Did they open your emails about Subject A, but ignore the emails about Subjects B and C? Then only send them Subject A emails — that will give them the (totally true) impression that you're tailoring the emails to their interests. (This can be automated. It's not as complex as it might sound.) 3. DON'T PESTER If someone doesn't open your first email, send a follow-up. If they don't open the follow-up, you can try a reactivation campaign. If they still don't open anything, stop worrying about them. You can send the product announcement (it never hurts to try), but if they're ignoring your marketing emails, sending more will just piss them off and contribute to a lower open/clickthrough rate. Focus on the customers who want to be engaged; don't let those who aren't interested distract you. 4. TREAT EVERYONE'S INBOX LIKE YOUR OWN Before you send an email, think about whether you'd send it to people in your contact list that know you personally. Is it genuinely helpful and useful? --- Using this strategy, we were able to create high engagement that carried through into the product launches. We were able to sell out on the biggest launch (a list of over 500k) and put up pretty respectable numbers for clients with smaller lists. If you'd like to discuss the finer points of an email strategy like the ones I've helped put together, or if you'd like to discuss the specifics of a strategy for your specific product, I'm happy to help out on a quick call. Just let me know. Good luck!

If there are any general similarities or common ground between the two target markets you can accomplish this goal with a single blog using target market-specific keywords and category names. I have a client who is in the home improvement industry, installing replacement roofs, siding, windows, doors, etc. People who need a new roof for example, more often search with keywords and phrases focused on their specific need rather than something general like home improvement contractor. We use recently completed projects as the fodder for content-based marketing. Blog posts include the town and/or neighborhood, county and state where the work was performed for geo-targeted keywords. We then include a generous sprinkling of "roof," "new roof," etc. along with product-specific words like the type and brand of shingles installed. We also include a description of the initial problem the homeowner was experiencing that caused them to contact us initially, such as "leaking" or "leaky roof." We do the same thing with all of his other product areas and get a great deal of traffic. One last trick is to use many of these same keywords as blog categories. I have seen great success with this tactic. If what I've described makes sense to you and you'd like to learn more, please click "Call Frank" below so we can discuss further. To your success, Frank

I've been working with funded startups for a couple years as a content marketing consultant and my business has grown significantly year over year. Relationships are the king of generating new business in this space. It's important to become a key part of the startup community in your area and attend events whenever possible. Meet people, grab coffees, provide value through follow up emails and speak on the value of content creation as often as conference managers and planners will allow. The second approach that truly has helped me grow my business is the creation of content that helps startups do these things on their own. For example, I've written a Content Marketing Guide for Entrepreneurs (Standoutguide.com) along with a series of blog posts & Slideshows highlighting how content marketing works for startups. Last year, I wrote a blog post specifically about B2B Startups and how content marketing can help them and then emailed it to a handful of marketing executives at a couple startups. I ended up getting meetings with each of them and working with 4/5 of them. Finally, you need to develop a trustworthy brand. I couldn't count on my fingers how many times I've heard of marketers lose opportunities because they didn't manage their own accounts appropriately. Whether it's the language they use on their website or the way they carry themselves on social media - It's the little details that differentiate the best from the rest. If you have any other questions - Feel free to give me a ring! Always happy to help fellow entrepreneurs achieve success.

I would google bunch of SEO related keywords (like "how to rank high on Google" or something like that).. see who pops up in the SERPs. If SEO people/company can't SEO themselves.. that tells you a lot about them. You don't take diet tips from overweight people. You don't take investment tips from homeless people. Don't take SEO tips from people who don't SEO themselves to get business. My 2 cents.