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Clarity

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products

New Jersey

I help direct response and eCommerce online health supplement companies grow revenue. I've worked with Ed O’Keefe at Marine Essentials, Buck Rizvi at Real Dose Nutrition, Ian Clark at Activation Products, Jesse Cannone and more… By analyzing websites and buying funnels from the perspective or trust, belief and motivation all the way through the buyer's mind. Using our 4 Framework Growth Model for dietary supplement brands.

We design A/B tests to increase revenue using your existing website visitors who vote with their wallets. This process is called Conversion Rate Optimization (CRO).

Think of Conversion Rate Optimization as the way to find out or “test” which webpage version sells more. Kind of like a blind taste test. Which coffee do you prefer? A or B? Essentially testing which version works best. But instead of asking we’re using visitors actual buying behavior to tell us which version sold more.

I'm certified in:
Online Testing
Landing Page Optimization
Value Proposition Development
Full Funnel Optimization
Direct Response Copywriting

Winner of the Jim Novo Award of Academic Excellence in Web Analytics

With over ten years of combined experience in Web Design, Internet Marketing, Web Analytics and Conversion Rate Optimization.

Specialties:
Conversion Rate Optimization (CRO)
Landing Page Optimization (LPO)
Usability Testing
Google Website Optimizer
Visual Website Optimizer
A/B Testing (A/B/n)
Multivariate Testing (MVT)
Full Funnel Optimization
Growth Hacking

$3.33/min

34 Calls

26 Reviews

about 1 hour
Avg. call

Marketing Landing Page Optimization Conversion Optimization A/B Testing Conversion Rate Optimization Health Direct Response Marketing Sales Funnel Optimization Funnel Optimization Supplements

Call me to talk about

Lead Generation

Optimization of Lead generation, building and growing email lists.

Landing Page Optimization & Inbound Marketing - Increase Your Opt Ins

Optimization of landing pages PPC pages, Facebook pages, etc for direct traffic to conversion.

Sales & Lead Generation - Straight Advice to Increase Conversions, Sales & Leads

Optimize for revenue. Drive your website visitors to take action with my advice and get more out of your existing online traffic with measurable improvement.

I help online eCommerce companies get more revenue. By analyzing websites and buying funnels from the motivations and thought process of website visitors. Using a systematic process with both qualitative and quantitative data. (I'm very data driven.)

Then I design A / B tests to increase your revenue using your existing website visitors who vote with their wallets. This process is called Conversion Rate Optimization (CRO).

I'm certified in:
Online Testing
Landing Page Optimization
Value Proposition Development
Full Funnel Optimization

Winner of the Jim Novo Award of Academic Excellence in Web Analytics

With over ten years of combined experience in Web Design, Internet Marketing, Web Analytics and Conversion Rate Optimization.

E-Commerce, Increase Revenue, LTV and Retention

Get more revenue, increase your Life time value and retain customers longer.

Sales Funnel Optimization

Make more revenue and higher earnings per click. Optimize your sales funnel for maximum growth. Implement upsets and downsells effectively to increase your total revenue per visitor.

Turn your current website traffic into more money

Your website already gets visitors. How many of them are turning into sales?

Conversion optimization is the way you can increase the percentage of visitors who become your next customer. By improving the buying process you'll get more clicks to convert into sales, and make more money, without spending another dime on additional traffic.

We're a conversion rate optimization (CRO) agency, that focuses exclusively on increasing your revenue and average order value. Most CRO practitioners only measure the conversion rate. We measure all the way through to revenue and profit to scale your business for real growth.

We do this by splitting your existing traffic across your original page and all test versions of that page. With A/B and Multivariate testing, so you can measure exactly which page gets you more sales and profit.

Answers 11
Reviews 26

Answers

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

Do you have a proven well converting sales funnel that can be used for selling men's dress shirts online that we can use as a template?

Can you please provide a bit more clarity?
Are you looking to increase average order value? With tactics like up sells and cross sells?
Are you looking to optimize your 5 step shirt design funnel?
What does your current funnel look like?

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Sales Funnel Optimization

Sales Process

Funnel Optimization

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

Recommend a WordPress plugin to drive email newsletter signups for my website (details below). Explain conversion rates & other benefits.

You can try something like Hellobar or ManyContacts

Here are some thoughts on a foot in the door technique I wrote on my blog
http://creativethirst.com/blog/growing-your-email-list-with-the-foot-in-the-door-technique/

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Email Marketing

Conversion Optimization

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

I am a 41 yr old who wants to, for the first time develop an app network. is it too late to start. i have ideas that apps can address.

It is never too late to start anything Jerome but...

one app is not going to build you a business. Multiple apps are the way to go as you imply with the word network. Just be sure to have all of your apps in the network to support each other around the same category so the audience from one app should cross over to the others. This way you can leverage one app for all the apps in your network.

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Start-ups

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

If you were hired by a SaaS company that needed to increase its free user base from 1,200 to 3,000 in 6 weeks w/a budget of $10k, how would you do it?

I actually work in CRO, so not only am I your prospect I'm also familiar with your problem. I signed up to se how the experience was and although the first step to sign up on the home page was very easy, your value proposition could use a lot of work.

You're competing against a lot of similar services and they all look the same, including yours. There's no clear differentiation of ptengine compared to crazy egg and even Google Analytics, there's also no reason why a visitor should sign up on the page. A user-friendly web analytics and heatmap platform. Implies this is like Google Analytics and I'm left thinking why should I sign up? I don't need more analytics.

Furthermore, does your goal of increasing your free user base from 1,200 to 3,000 only include leads on the home page or people that activate and complete the registration here https://report.ptengine.com/signup/signup_form.htm or people that install your code? Each require a different strategy.

Once you activate, you can remove some friction by auto logging in the user so they don't have to fill in their username and password again from the activation stage or at least carry over the username/email to reduce some friction.

The profile page after logging in leaves you without any guidance on what to do next. Adding the web engage feedback on both those steps might provide some more insight.

Improving and or testing your value proposition and the user experience of signing up will get you some gains but is not likely to get you from 1,200 to 3,000 users in 6 weeks. For that level of growth you'll need to at least do both improve your value proposition and drive the right traffic. For that I suggest partnering with CRO tools like (visual website optimizer, optimizely, convert, etc.) and conducting webinars with their audience. This way you provide the content and they provide the list of targeted prospects who can benefit from your tool. But without first fine tuning your value proposition the CRO audience my be thinking the same thing I am, why do I need another analytics tool? Positioning yourself in the marketplace is key here and it may not be as a "A user-friendly" I can get the same things and likely already are from other "platforms" It's not just a question of value but also a problem of why should I switch.

Hope this helps.

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Conversion Rate Optimization (CRO)

Web Analytics

A/B Testing

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

I'd like to turn my website into a resource for women that i can monetize.

If you haven't already you should start building an email list. By building a list you'll be creating an asset of people that you can talk to and offer something for sale. Typically you need to offer something free in exchange for an email sign up, this is what's called a lead magnet. You should also create a digital product to sell as a test. I recommend bundling some of your past blog posts into a PDF. You could offer it directly on your site or better yet offer it immediately after some one opts into your email list. This is what's know as a tripwire offer. This also gives you the advantage of segmenting you list into buyers and non buyers. Let me know if you have any specific questions.

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Branding

Website Monetization

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

Best sales funnel to scale $47 fitness infoproduct?

Scaling with paid/cold traffic is a very different kind of beast.

Depending on your paid traffic source their motivations and behavior is different than that of a house list or affiliate / JV traffic. Usually paid (cold) traffic is more difficult to convert with a $47 initial offer.

I've had success warming up this type of traffic, with clients of mine, before asking for that level of sale. There are some exceptions to the rule depending on how rabid your market is to buy, but the fitness niche is usually more skeptical.

You can warm them up by starting with an email opt in to a lead magnet then present them with your $47 sales offer, theres a side benefit to this as well.

The other way to warm them up is to start with a survey leading them into a customized VSL to your $47 product. There's also some major benefits here if you segment your traffic right.

As far as after the initial sale in regards to the backend funnel itself my typical flow looks like this:

Sales page > Up Sell #1 > Down Sell #1 > Up Sell #2 > Thank you page. However some of my clients have much more than 2 up sells in place in some funnels.

The trick is that your up sells should flow logically to each other. Meaning make your first up sell a product that gets your target market to their desired solution faster and easier with the up sell.

For your down sell, you can keep the same product / offer but lower the price or offer a payment plan.

Hope this helps, let me know if you have any questions.

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Sales

Facebook Ads

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

Can somebody point me towards some failed marketing analytics startups?

You should try posting this on HARO http://www.helpareporter.com

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Startups

Analytics

Entrepreneurship

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

What tools are available for multi-variant testing of user on-boarding in iOs apps (ideally that don't require constant re-submissions to App Store)?

Visual Website Optimizer www.vwo.com has mobile Multi variant and A/B testing functionality.

https://vwo.com/mobile/

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iPhone apps

A/B Testing

User Experience

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

Should I require users to verify their email address first before they have full access to their account, or NOT to reduce "signup friction"?

Just add validation to the email field to see if it's the right format any way. This will reduce friction and increase accuracy while keeping only 1 field.

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Customer Acquisition

Funnel Optimization

Email Strategy

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

Marketing tips for an explainer video business?

I'd love to help with a call through Clarity.

From the looks of your site there is no clear call to action. The form on the bottom of your home page is too broad in my humble opinion. But most importantly there's nothing on your site that speaks to the target market you're going after, startups.

As far as sales funnels can you tell me more? Do you have a sales funnel in place in place you're looking to optimize or are you looking for advice on creating one?

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B2B Marketing

Sales Funnel Optimization

Online Marketing

Bobby Hewitt - Conversion Rate Optimization & AB Testing For Direct To Consumer Health Products answered

What can I change to affect user experience and increase conversion?

There is no clear call to action on the site. What do you want a visitor to do? What's the primary goal, the secondary goal, etc.

Additionally there is no value proposition. Yes you have reviews but so what. If I am the ideal customer why should I do x goal?

These 2 elements will have the biggest impact on conversion, not color or anything else.

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Web Design

User Interface Design

Website Conversion

Reviews

Thanks, Bobby, for your advice and professional consultation, we have gained a few very helpful insights as well as the honest feedback on our project in general. We got a to-do list now to work on, many thanks for your time.

Andrey Zalivin Source: Clarity

Thanks for the call Bobby

Conor Corroon Source: Clarity

Excellent call with Bobby provided tons of helpful advice and a great mentor for anyone starting out in the supplements business or looking to get an edge.

Edward van harmelen Source: Clarity

Smart, experienced, helpful and generous with his advice! Would recommend anyone who wants to increase conversion.

David Zenreich Source: Clarity

Great Call, Helped me understand some issues I had in my business and now have a clear focus of the next steps to move forward. Thanks Again Bobby!

Matt Wessels Source: Clarity

Great call, Bobby really knows his stuff when it comes to selling and converting more in the health space.

Boris Schrenzel Source: Clarity

Unreal! Very sharp and detail orientated conversion expert! A ton of experience with split testing and conversion optimization. If you are running an online business and need some fast actionable ideas on how to improve it definitely chat to Bobby!

Dane Alexander Source: Clarity

Another awesome call. Bobby makes it look so easy.

Kess Eburu Source: Clarity

One of the best calls ever. Bobby is every knowledgeable and was able to convey what was very complex into very simple and concrete steps. Will be calling again.

Kess Eburu Source: Clarity

Bobby was great. I appreciated his time and highly recommend him!

Evan Tardy Source: Clarity

Highly recommend. Bobby delivered lots of great actionable advice!

Dean Palibroda Source: Clarity

Member since May 2014