I help direct response and eCommerce online health supplement companies grow revenue. I've worked with Ed O’Keefe at Marine Essentials, Buck Rizvi at Real Dose Nutrition, Ian Clark at Activation Products, Jesse Cannone and more… By analyzing websites and buying funnels from the perspective or trust, belief and motivation all the way through the buyer's mind. Using our 4 Framework Growth Model for dietary supplement brands.
We design A/B tests to increase revenue using your existing website visitors who vote with their wallets. This process is called Conversion Rate Optimization (CRO).
Think of Conversion Rate Optimization as the way to find out or “test” which webpage version sells more. Kind of like a blind taste test. Which coffee do you prefer? A or B? Essentially testing which version works best. But instead of asking we’re using visitors actual buying behavior to tell us which version sold more.
I'm certified in:
Online Testing
Landing Page Optimization
Value Proposition Development
Full Funnel Optimization
Direct Response Copywriting
Winner of the Jim Novo Award of Academic Excellence in Web Analytics
With over ten years of combined experience in Web Design, Internet Marketing, Web Analytics and Conversion Rate Optimization.
Specialties:
Conversion Rate Optimization (CRO)
Landing Page Optimization (LPO)
Usability Testing
Google Website Optimizer
Visual Website Optimizer
A/B Testing (A/B/n)
Multivariate Testing (MVT)
Full Funnel Optimization
Growth Hacking
