I help businesses increase market share & share of voice with a focus on acquisition & conversion. A NED strategic advisor & hands-on technically focused on demand CMO. I build modular teams of contractors or train in-house marketers. Projects range across all business maturity stages from innovation in-corporates to rapid growth for scale-ups.
Benefits of working with me include qualification & selection of the right people, tools, channels and messages for your OKRs/KPIs. Access to a broad range of specialist talent who love solving challenging problems.
The way I help businesses grow:
- Communicating at board level on marketing strategy and objectives
- Setup the right business metrics to deliver qualified leads and/or uplift in sales
- Helping craft compelling international brands
- Building the right team with the right skills
- Managing advertising budgets across digital and above the line
- Instilling a culture of rapid experimentation with obsessive measurement
- Implementing the required infrastructure in terms of processes
- Building repeatability into marketing systems
- Placing the right technology platforms to deliver results
- Producing strong messaging and creative
- Implementing attribution models
- Building reports and visualising funnels
I help tech scale-up founders build world-changing businesses - B2C & B2B. I only work with ambitious, driven and focused teams with big visions and strong leaders. I'm privileged to be recommended by some of the leading VCs in Europe. At any given time, on average, I’m supporting 4-5 of the top 100 startups in the UK and 1-2 FTSE 100 corporates.
Some cool stats:
• I’ve managed paid search (Google ads) delivery to 12,600 clients (grew by 139%), one of the most complex and big challenges
• Managed huge Google ad campaigns with over 13.7 million key phrases
• Grew organic traffic (SEO) by 67%, starting at 2.3mil uniques a month for one client
I enjoy good sushi and I'm a big fan of meditation.
I’ve been quoted/contributed to publications such as Forbes, Virgin entrepreneur, Business Zone, The Guardian & Real Business. Guest expert on business podcasts, including excellence expected and digital marketing radio.
More info & case studies: http://www.kurve.co.uk