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Amy Vernon Chief cook and bottle-washer at Amy Vernon, LLC

Greater New York City Area

What do I know? Journalism, content marketing, community building, viral marketing, social networking. And more. Also: Bacon Queen.

  • Reviews 76
  • Answers 13

Amy Vernon is fiercely intelligent, hard working, highly conscientious and able to handle anything thrown at her. Over the years we worked together, I saw her quickly master every new technology, initiative and project that came along. She’s witty, creative, and fun to work with.

Source: LinkedIn Thane Grauel Aug 16, 2013

Amy Vernon is a bright, upbeat and very hardworking journalist. For reporters at The Miami Herald, hurricanes were the crucible of fire and Amy worked through our Big One, Hurricane Andrew. Reporters from our bureau were housed at a hotel that had a generator. While power never failed, the building was socked hard. Only a few cell phones worked. No one ever seemed to know when the next deadline was. Amy worked tirelessly and always had a smile to encourage co-workers.

Source: LinkedIn David Blasco Aug 16, 2013

Amy is a master marketer, she is a true innovator in "new" media she will be remembered down the line as one of these people who were part of shaping social media, constantly finding new ways of marketing a product online, she is doing an amazing job at SmakNews I couldn't think of a better marketer to work with.

Source: LinkedIn Michael Abehsera Aug 16, 2013

Amy Vernon was easily the hardest working "cub" reporter at The Miami Herald during out time there together: She consistently went above and beyond the call of duty by enterprising interesting stories, and cultivating sources on her beat. She readily volunteered to pitch in, and regularly made all deadlines and delivered high-quality coverage in Broward County. I highly recommend Amy Vernon as an intelligent, hard-working, fun, and compassionate writer, editor, and producer.

Source: LinkedIn Amy Alexander Aug 16, 2013

Amy is the goods. Born with ink under her fingernails, she has turned herself into a great post-print journalist with a huge online following but also all the stuff you expect from a trained news pro — quality, work ethic, and plenty of style. Whatever you think you need, give her a shot. Amy has a way of making things happen.

Source: LinkedIn private private Aug 16, 2013

Amy was a rock solid reporter who could handle the disruption of change with aplomb. That she reinvented herself to tackle the digital age is testament to her flexibility and grit.

Source: LinkedIn Doug Clifton Aug 16, 2013

Amy is a social media rockstar with better grammar than your English professor. If you have the pleasure of working with her, you will find it easy to penetrate all things Web 2.0.

Source: LinkedIn Neal Rodriguez Aug 16, 2013

I've had the pleasure of working with Amy on many occasions in the social media realm and she has an instinctual knack of finding top quality content. She is dedicated, organized and the hardest working person I know. She goes above and beyond to help others. Her writing and editing skills are top-notch; she can inform and entertain. She is a leader who is personable, a person that can take the initiative to do what needs to be done. I've experienced first hand the way she will guide and encourage others to be the best they can be. Amy will be an asset to any company or organization. I highly recommend Amy.

Source: LinkedIn Donna Chaffins Aug 16, 2013

I've never seen anyone work harder than Amy. No task was too big or too small for her to take on. Unbelievable attention to detail. She can multi-task like no one I've ever seen. Impressive management skills, lots of fun to work with.

Source: LinkedIn Jane Lerner Aug 16, 2013

Amy is one of the most prolific, versatile and dedicated journalists that I have ever had the pleasure of working with. She cares deeply about the science of journalism, but she is also adaptable to its ever-changing structure. Amy embraces digital media, while reamaining true to her solid news judgment. Her ability to manage a variety of employees at various skill levels is a testament to her excellent management skills. Although I did not work directly with her, I know that her leadership skills were key to the well-functioning newsroom that she ran. Any organization would certainly benefit from Amy's tenacity, tender toughness and her tenure.

Source: LinkedIn Gayle T. Williams Aug 16, 2013
Amy Vernon, Chief cook and bottle-washer at Amy Vernon, LLC answered:

You know how Peter Cashmore built his media empire from his parent's home in Scotland? By working his fanny off and talking to EVERYone who ever tweeted anything from Mashable and responding to EVERYone who tweeted at him. But this was also right at the start of Twitter - he recognized a whole new form of media was rising and rode that wave. For the first three or four years, the operation was completely Pete in Scotland and his team here in the U.S. who worked out of the COO's apartment in Manhattan.

Mashable was a specific focus at a special moment in time - lightning in a bottle, and you can't try to do what he did.

As for yourself, you need to figure out where people who are your target are. And be there. And share and talk and share other people's content if it's on target. Get other people to contribute, and share their posts giving credit to them, getting them to share it, too.

You need to come up with a solid plan for releasing the content and what you'll do on social to back it up. It's very difficult to launch a new content website without money behind it, a recognizable name, or a special niche with content people can't get anywhere else.

Not that it can't be done. but it's difficult. And you need to draw up a fully realized plan.

Amy Vernon, Chief cook and bottle-washer at Amy Vernon, LLC answered:

THE most important part of crowdfunding is early momentum. You need to groom your friends and family and get people lined up to donate the moment your campaign goes live. Most crowdfunding efforts don't pay off, and those that do are a full-time job to get to the finish line.

Offer consistent updates both on the site and through your email list. Contact specific people individually. I've had many friends and colleagues go through crowdfunding and they usually either hit the mark very early or it's totally down to the wire. In two recent cases, the final funding came through in the last few hours and came after NON-STOP work by the folks behind the campaigns.

Good luck.

Amy Vernon, Chief cook and bottle-washer at Amy Vernon, LLC answered:

There already are some platforms that do this - not specifically for beauty, but in general. Companies pay Triberr for the ability to recruit bloggers who use the platform to write sponsored posts.

Blogdash serves as a platform for bloggers and for companies/brands to connect, so companies can find bloggers to review products (transparently, of course).

So the short answer is, most likely yes. However, you'll want to do more research to see what other platforms there are out there (these are just two that came to mind off the top of my head; I'd imagine there are some others). There's plenty f due diligence to be done yet.

That said, beauty seems to be one of those industries that truly appreciates targeted services - those that are meant specifically for the industry. So I'd encourage you to do more investigating and, as Joseph mentioned in his response, speaking to the potential bloggers and companies you'd be connecting on the platform.

Amy Vernon, Chief cook and bottle-washer at Amy Vernon, LLC answered:

You need to build your community from the get-go. Start with your beta testers, creating a community where they talk to each other about issues and come to you with ideas, suggestions and bugs. Encourage them to do this, no matter the issue, and respond quickly.

If you develop a community like this from the start, it's very easy to get your users to give advice on improvements and the like. You'll quickly see the beta users who are very involved, and ask them privately for suggestions of other beta users.

Beta users WANT to provide feedback, and they will provide some of the must useful feedback you can get, so long as they see you responding and taking into consideration at least some of their ideas. If you start this in beta, you'll build a community of users who want to help you succeed and want to help you improve your product, for the long haul.

Amy Vernon, Chief cook and bottle-washer at Amy Vernon, LLC answered:

I agree with the others that you need to build your blog with your own content first. Once done, you can seek out communities such as MyBlogGuest, where like-minded bloggers find guest blogging opportunities - and you can find others who may want to contribute to your blog. But anyone you find to guest blog at this point is probably not going to be very high quality, if you don't have your own content.

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