Loading...
Answers
MenuWhat's the best way to build strong network effects?
Friendster, MySpace and Facebook all had strong network effects but only one became the dominant network.
Answers
You have to offer something different, and specialization is a great way to build mass. Friendster and MySpace were open to anyone from the start. It's harder to manage growth of a community in that way.
Facebook, by restricting its use to college students first, then to graduates with alumni email addresses, built a close system of people who were less wary about sharing personal details. By the time they opened to everyone, they already had a very strong user base that liked what they got out of it, but were moving into the "real world" and liked the idea of connecting with other people in their lives.
The lesson to be learned is that doing one thing and doing it well, or doing something for one small subset of people and doing it well, is a great way to develop a strong network effect. The network was built slowly but surely. The other networks took anyone and everyone and became somewhat of a mess.
All had strong network effects, but they did it in different ways. MySpace was strong because of the level of personalization and the music shared on MySpace, but very few people were well-positioned to maintain high quality inputs to maintain long-term networks. Friendster couldn't scale its technology and made it too difficult for friends to stay connected in any meaningful way. Facebook concentrated on scalability while providing more and more ways for people to stay connected (messages, chat, ecommerce).
If you're going to build strong network effects, there has to be a core of devoted and popular users who are willing to use and broadcast on the social network. There also has to be a residual value proposition for people to follow that core or the activity on the social network. And the network itself needs to continue to evolve so that people can continue to maintain strong and varied connections over time.
Related Questions
-
What are some exclusive social networks for entrepreneurs and startups? (Excluding major SNS like FB/Twitter & Fundraising platforms)
I imagine a lot of it happens in private FB groups already. I'm a member of Dynamite Circle, which is a private community of location independent entrepreneurs http://www.tropicalmba.com/innercircle/DM
-
How to network from a place of abundance? To network and build your community without sounding pushy, or worse, needy?
I make a point of introducing myself to people online who are unlikely to become clients. You for instance. That's not altruism. It's curiosity. Learning about other people's business models, industries, unique challenges and goals -- even absorbing their phrases, vocabulary, and style -- prepares me for some other branding client later on. Being attuned to other people is the starting point of real life interactions, isn't it? Business networking is no different from wandering around from the car mechanic's to the coffee shop and striking up conversations with people along the way.JP
-
What do you guys think of the idea of a A social networking website dedicated to help individuals going through a hard time
I built Canada's first (and one of the world's first) crowdfunding websites that attracted over 115,000 members without any paid customer acquisition and distributed over $3m to charities so I can certainly attest to the fact that sites that focus on creating positive outcomes are attractive to many people. There are however, several challenges to executing your idea well. Some of them are: Can it be truly helpful? Just like this site (Clarity), the challenge is for the answers to be genuinely helpful to the person in need. Giving bad advice or allowing negative commentary could be incredibly damaging to the psyche and overall well-being of your community. The potential cost associated with vetting the people able to provide help could be a significant barrier. Anonymity: I have built several applications that allow for anonymous messaging and have learned that people are reluctant to trust the promise of anonymity, so there are product challenges to getting the people to post sensitive information. These can be overcome but they are not without significant challenges. Peer Support is challenging: Providing users an open-ended mechanism who are going through something the ability to offer suggestions to others *sounds* like a good idea, but again, can be very damaging. Extensive moderation would likely be required. The best (i.e. potentially most helpful) service I've seen so far is a text-messaging based service for teens in crisis. Here's an article to it: http://www.ctvnews.ca/health/health-headlines/crisis-hotline-operators-reaching-out-to-teens-1-text-at-a-time-1.1217225 I think if you're going to build something, it should be mobile and figure out a way to sustain the business or service that supports paid staff or at the very least trained and vetted staff to be primarily responsible for helping individuals in need. Happy to talk this through with you if you are (or when you become) serious about pursuing this idea.TW
-
What is the best polling/survey software to use for a social network?
We have had good luck with both Survey Monkey and the survey tool built into Constant ContactLB
-
Hi.
My name is Areriel I am 18,iam hungry to reach my dream of being a marketing excutive only problem is I do not know where to start with networking
Hello Areriel, It can be hard to know where to start at beginning. What I suggest you do it to start a blog about the things you'd like to be doing. Then start building you following on the social media. Use Facebook, Twitter and Google+ to connect and engage with industry professionals. Go to industry events and connect with people. Make business cards of your blog and give it to them. Be interested in what they do and they will become interested in what you do. If you're interested for a call, I can teach you exactly how you can connect with industry professionals online and offline. Just send me in advance the city you'd like to work in (I guess that's LA) and more info of what you'd really want to do. This is my VIP link for a free call https://clarity.fm/martinzhel/inbound I will be glad to help you out.MZ
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.