Alex Pyatetsky 2x Founder. 1 Exit. Advisor, Speaker & Mentor.

One of the best calls I've had on clarity

Alex is astonishingly knowledgeable in the areas of marketing and strategy. During his time as interim CMO at Genetic Ink, he developed strategies for us in matters related to branding, UX, customer service, sales and PR. In all aspects, Alex created winning game plans. He rebranded our company to be congruent with our product offering. He skillfully managed the design process during our product development. He developed a substantial plan to provide better customer service and retain more customers. His PR plan gave our product exposure from some of the world’s leading publications including Time and Fast Company. Alex is easily the best investment my company has made thus far. The strategies he put in place will serve as guiding principles as we grow. I am truly grateful to have worked with him and plan to do so in the future.

Alex was introduced through a trusted colleague and advisor as a great marketing and strategic talent. After several meetings over a few months, we felt overwhelmingly convinced to bring him on board as an advisor and coach.

Since then, he’s constantly created value for our company and exceeded all expectations. He is a person of immense integrity, unwilling to take on work where he is unable to deliver exceptional value and extremely dedicated to the companies he works with. I believe he has has been a major factor in our company's continued success.

Alex is an expert in supporting executives and acting in a strategic leadership role. I am impressed with how seriously he has taken his role as our advisor and his talent for identifying the most important things we need to focus on. His insights and methodical approach are consistently valuable and particularly actionable. Best of all, he does this proactively and always brings his A-game to the table.

If you’re just looking for a pal to chat with, this isn’t the kind of help that Alex offers. He is the kind of advisor you need, which means he’ll tell you what you don’t want to hear when you need it most.

In addition to his domain-specific skills, Alex is a true professional. He has excellent communication skills, is extremely organized and reliable. He can work independently and follows through to get the job done, every time. He is flexible and willing to support you in the ways you need it, with sensitivity to changing circumstances.

Incredibly intelligent, a great listener, devoted to work and integrity, Alex is a truly seasoned and mature team player.

As he was recommended to me, I will recommend Alex to you as one of the elite strategic marketers out there with a rare depth of experience. He brings a wealth of knowledge and wisdom, and uses real-​​world, battle-​​tested thinking to help solve the difficult business or marketing issues we face. I rely on Alex for break­through thinking in navigating the most difficult of challenges in product, service and market strategy.

For all of the above reasons I hold a deep gratitude and respect for Alex. I consider him a trusted advisor who continues to be a pleasure to work with. I strongly recommend him for similar positions to other teams.

A strategic and intellectual mind, as an advisor to Geniusly both early on and as we've progressed, Alex continues to cut through to the most important aspects that focus on our product and growth. Alex is no BS, he has the ability to see the most important, most impactful aspects and succinctly discuss the solution.

Alex's vision for the HOTH brought it from a fledgling idea to a full company. His leadership led us to powerful growth in a difficult industry with lots of obstacles, and eventually through the entire process of a successful acquisition. He has a great ability to see a product / market fit, make the vision even bigger & give decisive advise about how to execute.

Alex has been a valuable resource for me in several entrepreneurial/startup ventures. He has an exceptional ability to identify core considerations and fundamental questions. Alex is a visionary with an actionable, researched perspective and I highly recommend him as a sounding board for entrepreneurs.

Alex is an inventive thinker, and a true innovator in the field of online marketing. His knowledge of SEO, and ability to communicate it to clients and customers alike is second to none. I have written several articles about his work at the Hoth, and would recommend him to anyone.

As the president of Indiana University’s Hip Hop Congress, Alex came to me with an idea, support a festival of diversity aimed to educate and entertain. Consisting of concerts, dance competitions, film screenings, workshops, and an internationally recognized spoken word poet, the festival seemed unfeasible.

Alex’s business sense and persuasiveness found funding when others couldn’t. His tested negotiating skills exemplify his ability to quickly digest a situation and produce favorable outcomes. His passion, energy, and meticulous strategic planning saw the project through. In return, he was acknowledged with the Event of the Year Award.
Having known Alex for over three years, I have witnessed his organizational skills cultivated to consistently reinvent success in new projects. Alex’s recently rebranded High Contrast Events has brought a quality of entertainment and stylistic class unbeknown to the Bloomington community.

True leadership drives Alex’s success, an ability to inspire those he works with. Motivating a team to work towards a goal makes him an asset to any organization.

-Alfonso Lerma
Project Manager, Indiana Memorial Union Marketing
Former Director, Canvas Creative Arts Magazine
Founder and Director, Union Board Diversity Performance