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MenuZach Obront Publishing / Book Marketing Advice
14
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- Reviews 5
- Answers 2
Zach was awesome! Seriously felt so much relief after talking to him, and feel like I know exactly what I need to do based on my goals for the book! The best investment I have made was in this call!!
Source: Clarity Lindsey Richardson Jan 7, 2015Great advice!
Source: Clarity Alex Natal Oct 3, 2014I got a lot out of my call with Zach. Very knowledgeable about publishing and promoting books online. Straight forward and to the point, which I love. Will call Zach again in the future!
Source: Clarity Fabian Geyrhalter Sep 2, 2014I wrote a highly-rated ebook, had ideas for future books, but was at a loss for how to approach sales. That's what led me to seek a consultation with Zach.
Zach was so well prepared for my call that I didn't have to explain the product. Zach came up with solutions I hadn't considered, including a much better sales strategy. Before I called Zach I had a vague idea about some things we should be doing, but wasn't sure how. Zach answered my "how" questions. Now the business is back on track.
Source: Clarity John Patton Aug 23, 2014Zach is creative, prolific, and highly effective. He's able to take a problem he's never seen before, conceptualize a solution, and execute with amazing followthrough. Basically, if he says he's going to do it, it's getting done. Even if he's never done it before. Great conceptual mind, highly creative, highly enterprising, and highly effective. In short -- highly recommended.
Source: LinkedIn Sebastian Marshall Oct 12, 2013Basically, the question is this: Are people reading the book for your writing, or for your ideas?
If it's for your writing (say, if you're a fiction author) then you should probably write it yourself. It'd be disingenuous not to.
If they're interested in your ideas (which is the case with most Kindle non-fiction books), then what's important is that your ideas aren't lost. That doesn't mean ghostwriting is fine, only that you need to find an efficient way to get your ideas out without wasting your time writing.
Basically, the process I use is to outline the book myself, sit down with a microphone, and talk through the entire book (basically recording a really rough draft of the audiobook straight from the outline). Then I transcribe it, and then hire a "writer" to work from the transcription to the finished text. That way it's high quality and maintains my ideas, but I don't have to do all the work of typing.
I wrote a book that breaks down the process in a bit more detail (especially the process of outlining, how to record effectively, how to find that editor, etc.), but basically what I said above is all you really need to know.
Here's the link if you want to check it out: www.amazon.com/Book-Box-Method-Quickly-Easily-ebook/dp/B014EUTYGM/
Whether or not a business works comes down to two things: (1) are there customers who want the value you provide and (2) is the amount they are willing to pay for that value more than the cost of you providing it?
This hasn't changed in the history of business. What has changed is how easy it is for you to test these two things.
Fear of "failure" often restricts us to judging whether an opportunity will work out in our heads. This is silly. The world is our laboratory.
So, the answer: find a way to develop the idea into the cheapest, easiest possible test to determine whether this is the case. Then go out there and do it. If it fails, great. If it succeeds, even greater. The goal is to use the market to determine whether you have a real business idea on your hands, or just some fantasy you've made up.
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