With a Master's degree in Anthropology, an MBA in Marketing and a BA in Journalism, I believe in mixing disciplines and methodologies to tackle complex business problems. Throughout 25 years in the digital market, I've navigated between consulting, corporate education and entrepreneurship. In Portugal, I led the Service Design practice at Accenture, where I carried out projects in large private and public organizations. I specialize in collaboration, organizational culture, innovation, Service Design and Customer Experience.
Over the years I've provided consulting, mentoring and training services to organizations such as Santander, Itaú, Bauducco, Petrobras, Vale, Rock in Rio, Embrapa, Oi, Novo Nordisk, EMS, Entain, Sonae MC, Decathlon, Webasto, Portuguese Tax Authority and Consumers Trust.