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Clarity

Per Axbom

Stockholm County, Sweden

Experience Designer. Strategist. Coach. Speaker. Visual Explainer. Co-host of @uxpodcast.

* Run my own business in within UX and Interaction Design.
* 18 years of experience with web development.
* Have lived in four countries across three continents.
* I ride a motorcycle.
* More than 40 clients over the past 15 years.
* Love sketchnotes.
* Often hired as a speaker within web trends and UX.

$3.33/min

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11 Reviews

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Interaction Design Social Media Digital Strategy User Experience UX User Interface Design UX Design Usability User-centered Design Accessibility

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Reviews 11

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Per Axbom answered

If you launch a product to a few different countries, does it make sense to do usability testing in all those different countries?

The quick answer is yes, it always makes sense to do usability testing where there are variations in cultural preconceptions, market maturity, language proficiency (you don't mention if it will be available in many different languages) and the like.

Whether or not you do usability testing in all countries of course also comes down to what resources you have and how you intend to make use of the findings. Many times I find it appropriate to launch and test iteratively along the way, making sure you have the budget to make continuous small improvements, making sure to have feedback mechanisms in place and placing more effort in testing and managing areas which clearly are more critical for the end-user satisfaction. But you'd never want to launch before you have something that you yourself are satsified with. My recommendation would be to do quick online tests to make sure you are not entirely off-base, and then make sure to set the iterative launch-measure-analyze-prioritize-fix process in motion.

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Usability Testing

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User-centered Design

Reviews

Per is one of thoose people who knows "everything". At least it feals like that since Per is passionate about communication in general and web communication in particular. He has an overview of the web communication area that's amazing and at the same time ability to combine detailed hands on knowledge with strategic knowledge. I'm impressed :-)

Magnus Jonsson Source: LinkedIn

At the time my company needed expert consultation on web design of a new Journey Planner system, Per gave advices that helped us to launch an excellent intterface to our customers. We believe that his work was the key to the success of the new service.

Åke Lindström Source: LinkedIn

Creative, good eye for details, deep knowledge in work area - and still fun to work with.

Christian Törnblom Source: LinkedIn

Per has deep knowledge about web technologies and how to use them to use them to support our business.

Fredrik Svensson Source: LinkedIn

Per is an easy-to-work-with "Jack-of-all-trades" within web content management. He comes from a communications background based on usability and accesibility and has a good set of skills within IT as well. The future is your´s Per!

Inger Greve Source: LinkedIn

Jag har anlitat Per som kursledare och workshop-ansvarig vid ett flertal tillfällen i samband med våra konferenser och utbildningar inom webbområdet. Per är genuint intresserad kring utvecklingen inom webb och hur man praktisk kan dra nytta av olika plattformar och tekniker för att kommunicera digitalt - något som vi och kursdeltagarna haft stor nytta och glädje av. Det är ett sant nöje att få samarbeta med Per och jag kan ge mina varmaste rekommendationer för liknande uppdrag.

Janne Huttunen Source: LinkedIn

During our mutual time @ XLENT, I had the opportunity to work with Per at several occasions. Per is deeply skilled, reliable, creative and always devoted to his task. Still, being modest and always down to earth, he has the gift to find the simplicity, when bringing brilliant solutions to his customers or standing in front of an audience. My warmest and most sincere recommendations for Per Axbom!

Henrik Bergdahl Source: LinkedIn

Per har en djup kunskap inom sitt område som han ödmjukt förmedlar på ett mycket professionellt sätt så det blir begripligt.

Ulf Mattebo Source: LinkedIn

I was Per's manager at Ericsson while he was a consultant within web and intranet. Per had deep knowledge in his subject area. After a while I made him teamleader. Just before I left Ericsson I made a leadership assessment of Per and recommended him to the Ericsson Management Planning Programme, ready for next level, with outstanding "power of initiative".

Stefan Pettersson Source: LinkedIn

Intelligent, analytical, efficient - and great fun to work with.
Motivated by intellectual challenges.

With my best recommendations for assignments that match his profile.

Christian Törnblom Source: LinkedIn

Per is very well known and much respected in his field. I have heard of Per years before I ever met him. Per is the rare combination of academic skills and hands on problem solver. I deeply enjoy working with Per, which I do every time I get the chance. I can strongly recommend Per in any web or strategy related project. It is truly a pleasure working with Per.

Jens Kristensen Source: LinkedIn

Member since July 2013