Massimiliano Pesce Co-founder and CTO @ Urbana. SCRUM master.

Starting and growing an innovative company is a complex process that requires the right amount of creativity and discipline. Applying legacy methods and structures is not the right move. Most of the times, the same methods that work in already structured environments and “standard” companies simply fail in fast changing and highly innovative scenarios. I will therefore share my experience in starting and growing technology-savvy startups by advising you on how to apply agile frameworks both in software and hardware developments, avoid common mistakes, plan the growth, prepare your company structure, implement methodologies and setup performance metrics and tools that are fundamental to your company.