Segmentation – Advice from Experts

Loading...

Segmentation

United States

$200.0/min 5.0 1 $3.33/min

Strong leader, marketer, general manager, entrepreneur, and strategic thinker. Results-oriented with proven track record of scaling growth businesses and building world-class marketing teams, especially in competitive situations. Positive change agent and Top performer. High integrity – say what I mean, do what I say. Experience in all types of marketing, sales, product, business development, public relations and direct P&L responsibility. Specialties Performance Marketing, SEO/SEM, Affiliate Marketing, Mobile Marketing, Retargeting, Remarketing, Brand Awareness/Growth, Advertising, Customer Segmentation, Positioning, Pricing, Social Media, Events Management, Business Development, Sales Team Motivation / Coaching / Training, Team Building/Management, Contract Negotiations, Product Development, Public Relations, P&L management

David Schwartz

Greater Nashville Area

$60.0/min 5.0 1 $1/min

Former Brand Advertising Exec turned Digital and Social Media advocate for Small Businesses, Corporations & Start-ups with niche experience in restaurants, retail and hospitality.

Jon Manning

Worldwide, from Melbourne, AU

$300.0/min 4.0 9 $5/min

I'm an Australian-based, internationally experienced, advisor on pricing, monetization and business models. I have a full time gig in the tech industry (SaaS) and I help start-ups and entrepreneurs with their pricing strategy. My areas of specialization are the pricing of services, rather than goods. I price technology, software, subscriptions, SaaS, travel and accommodation, advertising...stuff like that. I've also done my own start-up, and I'm the author of the most ridiculously titled pricing book of all time "Overcoming Floccinaucinihilipilification: Valuing & Monetizing Products and Services". Fancy a chat? Let me know your specific pricing challenges and questions when booking a call. I look forward to helping your soon.

Chris Waggoner

Indiana

$250.0/min 5.0 1 $4.17/min

Started and ran a successful small business. Work history in private equity and venture capital. These days I help clients make better decisions using the appropriate statistical tools. Interested in art, history of ideas, emotional intelligence, commercial/business history, 20th-century mathematics (AT, AG, DG, CT), literature, and history of science. I chose the Give Directly charity because it has a very low cost ratio. The founders also measure the outcome of their donations on the recipients as well as on a control group, providing solid evidence of the efficaciousness of their intervention. After what Bill Easterly called "a trillion wasted aid dollars" proving effectiveness couldn't be more important. If you think you know of a better charity or want to voice downsides of GiveDirectly, I'd like to hear from you.

Michael Joseph Villar

NCR - National Capital Region, Philippines

$120.0/min 5.0 8 $2/min

Currently CMO at ZipMatch; previously VP Product Management at Wuvo.com, VP Marketing at Kreyos and Sr. Marketing Manager at NASDAQ: PRTS. I have 12+ years experience in online marketing (I made my first profitable website when I was 14!), 7 years of which were at a Senior Management capacity at a publicly-traded Internet Retailer Top 100 company. Talk to me about anything related to Ecommerce, Email Marketing and Database Marketing, Customer Experience, Affiliate and Performance Marketing, Loyalty and Rewards, Online Retail Strategy and Social Media.

Andre Borczuk

$100.0/min 5.0 0 $1.67/min

CoFounder and CEO of Nibbly: Find Restaurants Near Me (www.nibbly.com). Wharton Grad in Marketing. Branding dictates everything from design to messaging to hiring, so creating the right one is essential and often overlooked. I would love to help you make the right brand for your organization, whatever it may be.

Giang Biscan

Los Angeles, California

$100.0/min N/A 12 $1.67/min

Founder of http://TheStartupAngel.com, Advisor of http://Mixergy.com, helping early-staged startups with exposure, launch strategy, raise seeds and series A funding. More info at http://giangbiscan.com.

Stan Smith

Monroe, MI

$100.0/min N/A 2 $1.67/min

Founder of PushingSocial.com, a leading social media and content marketing blog. Shameless geek, bass fisherman, coder, and corporate refugee who escaped the rat race to help "the little guy and gal" get ahead.

Anne Cramer

San Francisco, California

$200.0/min N/A 0 $3.33/min

Co-Founder, Touchpoint Dashboard. Customer Journey Mapping; Customer Experience Management consulting; CRM and Marketing Automation consulting. Writer, singer, jewelry designer.

Deborah M. Cooper

Greater Boston Area

$120.0/min N/A 3 $2/min

Client-focused marketing, finance, and information technology executive experienced with business intelligence, marketing operations, and program management. Leverages a big data approach aligned to business models, business processes, and market intelligence. This approach makes customer insights actionable, coordination across silos easier, and enables strategic decisions that will grow the business.

Nirav Mehta

Mumbai, India

$500.0/min N/A 0 $8.33/min

Parallel Entrepreneur, WordPress, eCommerce, Marketing, Business Analytics. Building businesses since 1999. Trouble shooter, improvement fanatic, author, runner.

Constantijn Seys

Europe

$100.0/min N/A 0 $1.67/min

1) Researcher at Ghent University: market research for start-ups. 2) Several side projects: online marketing (see for example https://medium.com/what-i-learned-building/3408064eda35).

Lindsey Taranto

Dubai, United Arab Emirates

$100.0/min N/A 0 $1.67/min

Experienced business strategist with exposure to Africa and the Middle East. Expert in developing world business models and agile growth strategies for companies.

Calvin Yeoh

Sydney, Australia

$100.0/min N/A 0 $1.67/min

Calvin is a Manager in Deloitte’s Sydney consulting practice with 17 years’ experience in sales and marketing. Calvin specialises in sales and marketing transformation, particularly CRM and Marketing Automaton. He began his career at one of the Big Four banks, and has worked in government, online retail, health, higher education, non-profit organisations, professional services and property development across the Asia-Pacific region. Calvin joined Deloitte in 2011 as a Senior Manager, CRM (Strategic Projects), and now leads the integrated marketing automation offering within Deloitte Customer Practice. Given his knowledge and experience, he is able to deliver solutions which drive strategic thinking and enhance customer value though single customer view and marketing automation.

Syed Sameer Rahman

Cardiff, United Kingdom

$150.0/min N/A 30 $2.5/min

Strategic data, insight and marketing professional helping organisations harness the capabilities of their data. Sit on the regional Board of the biggest marketing body in the UK. Experience of working in a leadership position in financial services, insurance, charity and sub-prime sector.

Kady Srinivasan

San Francisco Bay Area

$60.0/min N/A 7 $1/min

Battle tested expertise in 1) Understanding consumers at a deep level 2) Acquiring them through multiple channels 3) Retaining them through the funnel 4) Monetizing downstream. Strong background in analytics and deep qualitative methods

Mirek Cerny

District Karvina, Czech Republic

$120.0/min N/A 3 $2/min

Co-founder of Futurelytics. Advanced Analytics enthusiast - mainly customer segmentation, targetted marketing, predictive analytics. I have participated on tens of analytical projects in the past. My consultant's life and experience led me to come-up with a scalable solution for SMBs. I advise marketers on leveraging customers' behavior, collecting and processing relevant data as well as early-stage entrepreneurs on how to avoid costly mistakes at their beginnings.

Peter Risman

New Jersey

$150.0/min N/A 24 $2.5/min

A seasoned marketing/sales leader with a technology and services background, strong analytical skills, and a history of results-driven performance. Career path reflects experience in myriad environments and corporate cultures: multinational corporations, small-to-mid agencies, and start-ups. Proven expertise in marketing strategy, customer segmentation and analysis, digital marketing, social media, traditional media and communications, international marketing, sales channel development, and product management.

Pursarth Tuladhar

San Francisco Bay Area

$100.0/min N/A 4 $1.67/min

I do online marketing pretty well. Everything from analytics, paid acquisition, email marketing to content marketing.

Todd Johnson

Chicago Area

$100.0/min N/A 0 $1.67/min

Procter and Gamble - Brand Management (Fem Care and Personal Care) Kraft Foods - Brand Management (Beverages: MiO, Caprisun, KoolAid) Kraft Heinz - Brand Manager/ Sr. Brand Manager (Kraft Cheese: Kraft, Cracker Barrel) Kraft Heinz - Associate Director, Marketing (Oscar Mayer Meats)

Grant Bergman

Greater San Diego Area

$100.0/min N/A 8 $1.67/min

Hands-on Marketing Consultant, sweats the details to develop distinctive branding and preemptive communications inspired by analytical market insights. Adept at developing internal and external numbers that translate into clear business strategies to grow both sales and profits. A business generalist who ensures Marketing strategy builds on synergies throughout the organization with Finance, Operations, Sales and Customer Service. I work closely on retained engagements with non-marketer CEO’s and COO’s, as well as CMO’s and Marketing VP’s. Available for contract work and interim / fractional CMO assignments, also. Focus is on assisting small to mid-sized companies ($10 to $250 million) that want the benefits of Fortune 500 Marketing best practices without the large staff, budgets, bureaucracy and analysis paralysis. Experienced working with both B2B and B2C, online and offline.

Dr. Islam Gouda

$200.0/min N/A 13 $3.33/min

Dr. Islam Gouda is a young professional with a passion for marketing. Dr. Gouda has an honorary doctorate from the University of California. He also has a masters degree from the University of Wollongong in Strategic Marketing, and a masters degree from Florida State University in Digital Media and Communications, and an American University of Sharjah graduate in Marketing and Management.

Michelle Fogarty

New York, NY

$120.0/min N/A 0 $2/min

Digital Strategist and Business Advisor, created innovation work for Google, Getty Images, JP Morgan Chase, Verizon, MetLife, and more. 8 years in top 4 consulting and ad agency world; I now launch brands for start ups.

Demetrios Tzortzis

Denver, CO

$200.0/min N/A 0 $3.33/min

I help fast-growing B2B & B2C service companies leverage data & marketing automation to acquire, retain and reactivate clients to increase profitability & lifetime value.

Thomas Vladeck

New York, NY

$350.0/min N/A 0 $5.83/min

I can help you you think through how to use your data. I build quantitative marketing models using statistics and machine learning. I've built segmentations, attribution, lifetime value, and other models for Estee Lauder, Nike, Oscar, and others.

Jonathan Asbell

Boca Raton, FL

$100.0/min N/A 0 $1.67/min

School of hands-on hard-knocks and practical experience with technology and marketing: CRMs, marketing automation platforms, email marketing, copy-writing and content, voicemail, interpersonal communication, conversion, market segmentation, questionnaires, content development, data modeling, information management, and generally anything that you could use or integrate to help you to organize and convert effectively around your customers' interests. I DO NOT WORK ON SEO OR SOCIALMEDIA MARKETING ----------------------- Contact me to: ----------------------- - Get clarity on your customers, objectives and your segments - Author impactful messages that get responses and cause conversions - Determine which technologies and platforms to use, how to configure and design them, and how to integrate them - Identify the right resources or talent to get you up and running efficiently and successfully. - Increase other's receptivity to your influence ================================== Technology, marketing, and communication are only useful if they are manageable and actually generating new customers, more trust, and a quantity of sales conversions that positively impact your business and your bank account.

David Allison

Vancouver, British Columbia, Canada

$1000.0/min N/A 0 $16.67/min

LinkedIn Profile: https://www.linkedin.com/in/davidallisoninc/ Former global marketing agency founder (sold to management). Went on to create the Valuegraphics Database; the first global inventory of core human values. Advisor to innovative companies like the United Nations Foundation, Five Star School Supplies, PayPal, and lululemon on values-driven marketing segmentation. Lead teams that provide Valuegraphics (values-driven predictive insights) for consumers, donors, prospects, employees...any stakeholder group. Best-selling author of two books about values-driven marketing, and the inaccuracies of demographic profiles. Keynote speaker with representation across three continents. Avid art collector, coffee drinker, and weightlifter.

Anfisa Kaydak

Philadelphia, PA

$100.0/min N/A 0 $1.67/min

Healthcare data analytic and development professional. 10+ years of experience working with multi-channel patient-level data (prescription data, medical data, hospital data, EMR, specialty data) stored in multi-terabyte data warehouse on different technical platforms – Oracle, SQL Server, SAS. Patient level analyses methodology expert, data sampling, data projections.

Davida Anne Edmundson

$100.0/min N/A 0 $1.67/min

I hear lots and lots of startups talk about Social and Pay Per Click (PPC). I hear very few talk about Average Revenue per user, Lifetime Customer Value, Cost Per Customer, etc. Most talk about A/B testing in terms of 1 vs 2. Most of my experience with A/B testing was sending out ~100 variations, measuring and then executing on the highest ROI campaigns. Would love to talk with Business Leaders and Founders about customer acquisition via other channels like Meetups, Conferences, Trade Shows, Newspapers, Direct Mail, etc. My marketing experience varies across several industries from finance, manufacturing and advertising. Focus has been product launches, support and acquisition across multiple channels. - U.S. Bank - Managed a $22M budget for financial products including check and credit cards targeting both business and consumers. Some of the most interesting brands we worked with were Harley-Davidson and Gymboree. - Marvin Windows and Doors - Implemented various programs based on target audiences: architects/AIA trade shows, custom builders, restoration, remodeling and window/door replacement. Programs varied from event/tradeshow marketing, radio, direct mail, web site update/target and dealer marketing support. Maintained product manual and assisted with product launches. - Star Tribune (Newspaper) - Created marketing plans for small businesses (resellers), non profits and religious groups with various goals.

Kristian Wulfsberg Majer

Oslo Area, Norway

$150.0/min N/A 0 $2.5/min

Strategic marketing expert and professor working with international clients in Europe and Asia. Client list include IKEA, Carlsberg, Coca-Cola, P&G, Telenor and more. Speciliaties include segmentation, consumer insights, brand strategy and creative implementation. "Sell more stuff, to more people, for more money". Based in Norway/Scandinavia - travel a lot internationally.

Nazli Yuzak

$100.0/min N/A 0 $1.67/min

I have a talent for understanding people's professional stories and helping them get that out of their head and into resumes, LinkedIn profiles and development plans. If you are interested in planning your career but don't know where to start let's schedule a time together and start putting a plan together. I'll help you devise the plan and help you break into meaningful milestones so that we create "accountability."

David Hanzelka

London, United Kingdom

$60.0/min N/A 0 $1/min

Experienced and passionate data miner / analytical generalist with sound background in statistics, business intelligence, machine learning, software development, research. Open-minded person continuously seeking for inspiring people and challenging projects. Works/worked among others for eBay and Vodafone.

Jody Kirchner

$150.0/min N/A 0 $2.5/min

Experienced consultant, marketer, and entrepreneur. Help businesses understand their markets and develop & execute growth strategies. Expertise in customer research, competitor & industry analysis, positioning & branding, and marketing plans. Experience with a diverse range of companies, from start-ups to Fortune 100, in sectors including consumer goods, retail, financial services, insurance, automotive, aerospace, airline, and nonprofit.

jamie wong

$100.0/min N/A 0 $1.67/min

I have 10 years of strategic marketing experience in developed and emerging consumer goods business. Consistent business-building track record in Fortune 500 companies in China across categories (Personal Cleansing, Skin Care, Color Cosmetics, Beverage, Food supplements, OTC), channels (mass shelve, prestige counter, pharmacy), upstream design and go-to-market delivery. The brands I have worked on include Oil of OLAY, Zest, Pepsi Cola, 7UP and Essentiale.

Scott Yewell

$300.0/min N/A 0 $5/min

CTO of Web Development shop, Co-founder of multiple bootstrapped businesses, Corporate escapee