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Clarity

Grant Bergman

Greater San Diego Area

Hands-on Marketing Consultant, sweats the details to develop distinctive branding and preemptive communications inspired by analytical market insights. Adept at developing internal and external numbers that translate into clear business strategies to grow both sales and profits. A business generalist who ensures Marketing strategy builds on synergies throughout the organization with Finance, Operations, Sales and Customer Service.

I work closely on retained engagements with non-marketer CEO’s and COO’s, as well as CMO’s and Marketing VP’s. Available for contract work and interim / fractional CMO assignments, also. Focus is on assisting small to mid-sized companies ($10 to $250 million) that want the benefits of Fortune 500 Marketing best practices without the large staff, budgets, bureaucracy and analysis paralysis. Experienced working with both B2B and B2C, online and offline.

$1.67/min

1 Call

8 Reviews

31 minutes
Avg. call

Marketing Communications Marketing Strategy Market Research Consumer Insights Product Development Segmentation Market Analysis Integrated Marketing B2B FMCG

Answers 0
Reviews 8

Answers

Reviews

Grant played an important role in increasing ADVO's sales and profits during his tenure. Immediately after joining ADVO, he became instrumental in making Power Mail one of the company's most successful new products ever, doing $90 million in first years sales at margins well ablove the company's average. Grant then showed us how to leverage this success to maximize future growth.

Bruce Campbell Source: LinkedIn

Grant was a key partner in helping me and my organization to develop, brand and launch a major regional economic development initiative, the Cali-Baja Bi-National Mega-Region. With his firm's assistance we gathered input from diverse commercial and governmental constituencies in two U.S. counties, as well as across the border in Baja California, to build a brand and a movement around our common interests. Since the Mega-Region's launch, Grant has remained a strong supporter of the project and a valued advisor on both close-in marketing issues and broader business and organizational issues.

Christina Anne Luhn, PhD Source: LinkedIn

Grant provides deep strategic marketing insights and go-to-market guidance for non-marketing CEO's. As the new President at Clam Outdoors, I saw a tremendous opportunity to rebrand Clam as the industry leader. I needed a seasoned marketing advisor to walk us through this critical process. With Grant's invaluable assistance we selected and guided a new branding agency to reposition the entire brand in record time, hitting the market with a new look and positioning just in time for our selling season. With that complete, Grant then showed great expertise and tenacity in finding, developing and leveraging audience data to guide our ongoing go-to-market efforts. He did so at limited expense, developing quantitative insights on our industry and consumers from existing government and academic studies. He saved us tens of thousands that we might otherwise have spent on custom research studies.

private private Source: LinkedIn

Grant has an amazing breadth of knowledge in the field of marketing and his keen insights into survey creation saved me a ton of time and money. Well worth knowing and I would not hesitate to hire him again.

Leigh Martin Source: LinkedIn

Grant's work as a strategic consultant was so impressive that he was invited to join the company's Board of Directors in 2004. As a consultant and then a Board member, he has been instrumental in shaping the company's strategic direction.

Bruce Campbell Source: LinkedIn

I've known Grant since we worked at Frito-Lay. He is an astute marketer & one of the most intelligent people I know. Grant's professional consultation & strategic advice helped me greatly in ensuring the success of marketing & branding Heritage. He has also provided me valuable research & advice for a start-up business. Any company would be lucky to have him on their team.

Janet Poore Source: LinkedIn

Grant is exceptional in marketing research and business dynamics analysis. He has executed several marketing research projects for us and has accomplished them on time and on budget. Most of all his recommendations based on information gained from the research projects were well thought out and ultimately dead on right.

Jeff Simpson Source: LinkedIn

Grant was an outstanding mentor to me when I first began working at Dimension One. He went out of his way to share the breadth of his marketing knowledge and turned most projects into wonderful learning experiences. I believe that our time together taught me a great deal about modern marketing.

Tyler Graham Source: LinkedIn

Member since July 2013