Battle tested expertise in 1) Understanding consumers at a deep level 2) Acquiring them through multiple channels 3) Retaining them through the funnel 4) Monetizing downstream.
Strong background in analytics and deep qualitative methods
Kady is a visionary business leader, turning mere game metrics and survey responses into insightful consumer personas and profiles. When she first started, she rapidly came up to speed with our current analytics systems, and then set out to transform the analytics group into a finely honed tool. In my interactions with her, she has always gotten right to the heart of the issue while continually thinking about how to save future efforts. I strongly recommend Kady and hope to work with her again someday!
Kady is a very valuable leader and contributor at Booyah. She was instrumental in driving and shaping Booyah's analytics group's identity. She was able to leverage her team to work effectively and add value across different functions. She herself is an analytics rock star and was seen as an expert voice in shaping key business decisions based on metrics. In addition, she led the customer insights work at Booyah and was able to partner effectively to deliver contextual, customer-centric information for games development.
Kady is an exceptional Marketing professional. Using her innovative approaches, she created a realistic profile of our target audience. Once this was determined, she honed in on the ideal partners to ensure the best conversion rates, resulting in the projected revenue growth. In addition, using her profiles, she was able to demonstrate key aspects of our game to drive organic growth. Kady is an asset to anyone looking to develop true visibility, a precise marketing plan and a strategic plan that guarantees success.
Kady is truly a multi-talent manager and professional. She was instrumental in helping to create insightful, actionable, and thoughtful data to help everyone in the company make better decisions. She has a passion and talent for understanding why and how users interact with product, and her contribution to product development cannot be understated. Always putting the consumer first, Kady would play a critical role in any organization.
In addition, Kady is a thoughtful leader, respected manager, and an absolute pleasure to work with. I very much look forward to the day when I can collaborate with her again.
Kady is a remarkable colleague with whom I shared quite a few positive experiences during our short time at Booyah. As the UX Lead, I needed significant amounts of critical information about mobile game customers so that our design teams were pointed in the right direction and creating a product that would meet the needs of those users. Kady's expertise and deep knowledge of the game industry and its audience, coupled with her keen intellect, imagination and analytical mind, was able to quickly execute several effective tactics that resulted in a wealth of information. She managed her team to plumb the depths of our user data from previous games, as well as craft surveys and other research methods to glean meaningful insights about customer behavior that proved invaluable as we began work on two new game titles.
I thoroughly enjoyed working with Kady as we collaborated extremely well to successfully achieve several challenging tasks at Booyah. She is a consummate professional, multi-subject expert and effective manager - I recommend her highly and hope to work with her again in the future.
I didn't have a clear idea of what a great analytics leader ought to be - until I worked under Kady. She brought our analytics function well beyond my expectations. Using her consumer insights and advanced modeling knowledge, she defined key projects for the team that changed the way the company thinks about their users and the business.
She takes a personal interest in her reports, always ensuring that there is progress on their professional ambitions. She was also focused, driven, and pleasant to work with. All of this inspired excellence from her team.
I thrived as a contributor under her guidance and hope to guide similarly one day. I will always be open to working with her again.
The first thing that immediately struck me as I worked with Kady was her ability to manage people. She is truly a professional that is a great team lead.
In addition, Kady is incredibly passionate about analytics. She has helped transform our organization into a culture of data-driven decision making. The insights she has achieved about the ways our customers use our products has changed the way we approach product development.
Finally, Kady is just a great person to work with. She is a real team player, generous, optimistic, pro-active, solution oriented.
I highly recommend Kady.