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Clarity

Jonathan Asbell

Boca Raton, FL

School of hands-on hard-knocks and practical experience with technology and marketing: CRMs, marketing automation platforms, email marketing, copy-writing and content, voicemail, interpersonal communication, conversion, market segmentation, questionnaires, content development, data modeling, information management, and generally anything that you could use or integrate to help you to organize and convert effectively around your customers' interests. I DO NOT WORK ON SEO OR SOCIALMEDIA MARKETING
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Contact me to:
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- Get clarity on your customers, objectives and your segments

- Author impactful messages that get responses and cause conversions

- Determine which technologies and platforms to use, how to configure and design them, and how to integrate them

- Identify the right resources or talent to get you up and running efficiently and successfully.

- Increase other's receptivity to your influence
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Technology, marketing, and communication are only useful if they are manageable and actually generating new customers, more trust, and a quantity of sales conversions that positively impact your business and your bank account.

$1.67/min

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Marketing Technology Real Estate Content Marketing Copywriting Segmentation CRM Negotiation Automation Interpersonal Communication Abilities

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Technology for Marketing in Real Estate & Financial Services

Ive worked with almost every aspect of IT from the server to programming, enterprise platforms, middle-ware, messaging, scripting, content management, web and html, user interface, search technologies, email systems, voip, text taxonomies, stores, products, advertising, search technology, A.I., behavioral marketing, response, multi-language, workflows, foreign language and translation.

- Your initial budget is the 1st and most significant constraint to your choices
- Your ongoing costs as it relates to growth and management are the 2nd.
- Then we look at what choices you have, what best fits your need, and what works well together.
- We cant know everything, so you will have to play around with some platforms and services to get a feel for how well it may work for you.

- Having trouble getting started and taking a direction?
- Made some bad choices things not working well?
Perfect. Contact me.

Marketing for Real Estate, Mortgage, Insurance, & Financial Services

You must be intimately familiar with and unconsciously competent with the deep wants and needs of every type of customer you are after if you are to win customers and opportunities. Otherwise you are losing them to competition by talking to them about the wrong subject at the wrong time, or missing them completely. Getting a foundational clarity on your customer profiles is the fundamental and foundational. Nothing will work correctly without it.

After that you can develop messages and content that interest your prospects at the different stages they may be in. Only then do you get all of that information into systems that can deliver the messages and content in an efficient and timely manner, while providing opportunities for prospects to respond and take action. You also need to be able to track activity, and respond in a timely manner. That's the modern marketplace we now work in. If you are not doing this you are diverting business to your competitors that would have otherwise been yours.

You should know up front that NOTHING, absolutely NOTHING will work on the first try. It is ONLY through several cycles of trial, error, results, and modifications that you will reach your goals.

YOU MUST BE FAMILIAR WITH YOUR OWN COMPLIANCE RESTRICTIONS.

Can't clearly describe each type of prospect you are after?
Spending money on lead generation or marketing campaigns and getting less-than-satisfying returns?
Having trouble getting started and taking a direction?
Perfect. Contact me.

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Answers

Jonathan Asbell answered

How to migrate SugarCRM into SuiteCRM?

The first thing you're going to want to do is to make an export file from the destination CRM, in your case it's SuiteCRM, and pull it into Excel. What I mean is when you export from the new CRM you will have a comma delimited or Excel file with all of the fields required as column heads on a spreadsheet

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CRM

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CRM Integration

Jonathan Asbell answered

What are a hiring managers biggest frustrations when hiring entry-level marketers?

To start out the definition of "marketing" has been totally been siewed for the last 10 years. Most young people today think it means advertising online, SEO, and the remainder think it means graphic design and flyers. Just like marketing could mean a lot of things digital marketing can also mean a lot of things. Most newbies in digital marketing are going to be dealing with compiling Analytics, designing ads that someone else gave them specific instructions to create, I'm physically placing, uploading, and deleting ads on various platforms. You can imagine how tedious this all can be, that the Newbie probably doesn't understand the ultimate objectives of the campaign, that the work is very repetitive, and that a lot of mistakes can be made which are there have to be corrected at a large cost or at least managed. Most of these newbies do not know the most fundamental aspects of marketing as a practice: the P's, awareness, emotional drivers, etc. Without that how can they really make the right decisions or understand what they're doing in context? This is a roundabout way of saying most of these entry-level people lack fundamental and foundational knowledge of marketing as a practice, so managers are frustrated because the people they hired really don't understand what they're doing outside of what they're doing

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Digital Marketing

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Member since May 2018