Battle tested, bootstrapped and exited wellness tech CEO. B2B SaaS. Health, Fitness, Wellness. Conscious business practices. Building incredible teams. Aligned incentives.
Pricing your product is equally as important as it is difficult. Not only do you need to bake in a healthy margin and understand your costs intimately, you need to understand perceived value and how your buyers think / how they buy.
Using psychology to understand the levers and structure will boost your sales teams' confidence and make it easier for your customers to say yes. Understanding your competition is important - industry leaders focus on their own product and their own strategy. We'll evaluate and compare industry trends, however, following your competitors will lead you to one destination: FOLLOWING your competitors..
Healthy and happy employees are more productive, loyal, and take less sick time. Part of your culture and benefits strategy should include wellness - whether your company values align with amazing health benefits or focus more on group activities and social wellbeing. We'll examine what your people care about, what their key motivators are, and then target goals and strategy to get you there as a team.
I've spent over a decade in corporate wellness. Having worked with SMBs and Fortune 100 companies all over the world, I have seen and implemented every kind of wellness strategy you can imagine. I've seen them fail and seen them be wildly successful. There is no one size fits all and there is no 'check the box' on wellness (no matter how many tunrkey solutions exist in the market).
I build for YOUR people and YOUR industry.
Market evaluation is incredibly important from the get-go. Deep evaluation and understanding of your opportunity and how to penetrate is necessary before you take any actions to launch a product.
Analysis of market opportunities, TAM/SAM/SOM, ease and speed of entry, and exit pathways to produce a clear and confident roadmap for commercialization.
From customer profiles to pricing, market evaluation, TAM/SAM/SOM and how to pitch your idea - we will work together on honing your GTM strategy so you have a clear focused path to revenue. Let's find your best customers and audience and build an actionable roadmap to reach them. Don't forget - your GTM will evolve - don't take your eyes off the target but always be learning, evaluating and following the insights your metrics provide.
Let's talk about problem people.
Building an effective and motivated team is the best thing you can do for your own growth and the health of your company. You've probably heard the saying "hire slow and fire fast", well, there are a lot of nuances to this. After running a b2b SaaS company for 10+ years, I've experienced every crazy employee event you can imagine. Whether you're promoting a key player or making the decision to outsource more roles, we'll discuss strategy, landmines, and how to make these moves with confidence. Don't let a people issue linger - it's always better to address concerns as soon as they come up, and that doesn't always mean firing fast ;)
Company culture - How to build one? What does it actually look like? What do people really care about? Turnover is expensive, motivated and loyal employees will champion your business and more people are looking for their job to provide a sense of purpose.
Super informative, clearly articulated, and a wealth of experience and knowledge within the space. Taylor clearly knows the ins and outs of the health-tech space and how wellness and engagement is effectively incorporated into companies and teams of all forms and sizes. Looking forward to chatting again.