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Clarity

Steve Reaser

Raleigh, NC

Currently launching a consumer products company in Raleigh NC. ScratchLabsLLC.com, SproutwiseKids.com.

Former CEO and co-founder of Funding Launchpad (crowdfunding platform) based in Denver, CO.
Formerly co-founded WebAssign, and online homework system based in Raleigh NC.

Product guy at heart; I dig UX, strategic planning, metrics, and lean startup methods.

$1.67/min

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Entrepreneurship Start-ups Product Management Product Development Entrepreneur Problem Solving Research Analysis Testing Requirements Analysis

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Steve Reaser answered

Should I continue developing my site further or keep a simple landing page with email capture to test my idea?

Depends on your objective.

If you really just want to know whether the idea is viable, you'll get the most bang for your buck by keeping things email-capture-only or putting up a "smoke test" where you have a Buy Now button that redirects to a "it's not available yet; but leave your email if you want to be notified when it's ready"... and see if you can get anyone to click "buy now" by clearly articulating on your landing page what the product will do for them. This also lets you test pricing sensitivity.

If you can't get anyone to leave an email or click "buy now" based on a really good description with images (or even better a video "demo") then building the actual product is unlikely to be worth it.

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Member since December 2012