Data-driven growth strategist, tinkerer of tools, and experimenter. Marketing technologist with 15+ years of experience aligning growth, CX, and product teams through research, customer feedback, data science & rapid iteration.
Co-founder of Rock Entertainment Group, creative agency in charge of ideating and executing ground-breaking marketing campaigns for top brands such as Citi Bank, American Express, Dell, Microsoft, Nike, BMW, Volvo, Interjet, Aeromexico, Malaysia Airlines, Mercedes-Benz, Fashion Week, Kraft-Heinz, Coca-Cola, Bimbo/Wonder Bread, Procter & Gamble, L’Oreal, Unilever, Terra, Nextel, America Móvil, DHL, Marvel Comics, Cinepolis, Palacio de Hierro.
Co-founder of Social Rocks, proprietary reputation management and crisis prevention platform, designed to safeguard the reputation of international multi-brand clients like Disney, Ogilvy, Havas, Starcom, Mindshare, Nestlé, Danone.
Partnered with leaders in news, culture, sports, arts, and entertainment, to grow Prowell Media Group to 90+ Million monthly visitors from the ground up, and 100+ employees in under 3 years (acquired). Led growth strategy and teams in content, SEO, affiliate, and influencer marketing.
Moved to Silicon Valley to launch an on-demand home services app, now living in San Diego with wife and 4 kids, advising founders, growth, and product teams in startups such as SquadMakers, NoshPass, HappTravel, Quiker, Anachart, FabLabs, Lean Six Sigma Institute, MotionBox, MarketingCopy.ai, Hyge Products, GrapeID, Datacy, Kosmic Dust, GIFFFT, Beyalink, OverlApp, Brokee, BrandRoll, Tape, TinyBox, Scout, Mused, Mission Control Lab, Metropolis, Neighblox, Transak, GMAC Intelligence, Andinow, Denoise, Memory Gardens, Gatherize, etc.
Fun fact: I’m a DJ 🎧