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Clarity

S Patrick Duffy

Boston, MA

Former EU IPG creative director and founder of a marketing consulting firm with over 20 years of experience in developing and implementing brand identities and marketing strategies for international markets. Ten years of experience mentoring entrepreneurs. Specialize in start-ups, new market entry, new product launches, and brand restructure during M&A.

$2.00/min

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Brand Strategy Marketing Strategy Brand development International Business Positioning Corporate Branding Branding & Identity Brand Positioning Strategies Value Proposition Development

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Brand Development

Develop a genuine brand identity that is true to you and your company, differentiates your business from competitors, and will scale as your business grows. Working out from the marketing strategy I work with companies to develop and codify a brand identity that resonates with customers, employees, and investors. Then I help companies internalize their identity so it takes root in the company and is reflected through the marketing mix as well as company policies and day-to-day decision making.

Marketing Strategy Development

Proven methodologies for growing sales, maintaining margins, and developing bankable brand equity. Includes gaining insights into buyers and other stakeholders then defining target segmentation, category definition/creation, positioning, value proposition, messaging. Extensive international experience.

International Brand Development & Market Entry

International growth and product launches. Launching a corporate or product brand outside your home market requires a different approach compared to domestic launches. With over 20 years of experience successfully launching brands in over 40 different countries, I can help decrease the time and risk of foreign market launches while optimizing the opportunities. This work includes gaining insights into local buyers, competitors, and market conditions then developing strategies and marketing management protocols to compete.

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Member since September 2020