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Expertise
MenuInternational Brand Development & Market Entry
Created 5 years ago in Sales & Marketing / Growth Strategy
International growth and product launches. Launching a corporate or product brand outside your home market requires a different approach compared to domestic launches. With over 20 years of experience successfully launching brands in over 40 different countries, I can help decrease the time and risk of foreign market launches while optimizing the opportunities. This work includes gaining insights into local buyers, competitors, and market conditions then developing strategies and marketing management protocols to compete.
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S Patrick Duffy
Boston, MA
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Former EU IPG creative director and founder of a marketing consulting firm with over 20 years of experience in developing and implementing brand identities and marketing strategies for international markets. Ten years of experience mentoring entrepreneurs. Specialize in start-ups, new market entry, new product launches, and brand restructure during M&A.
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