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Expertise
MenuMarketing Strategy Development
Created 5 years ago in Sales & Marketing / Growth Strategy
Proven methodologies for growing sales, maintaining margins, and developing bankable brand equity. Includes gaining insights into buyers and other stakeholders then defining target segmentation, category definition/creation, positioning, value proposition, messaging. Extensive international experience.
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S Patrick Duffy
Boston, MA
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Former EU IPG creative director and founder of a marketing consulting firm with over 20 years of experience in developing and implementing brand identities and marketing strategies for international markets. Ten years of experience mentoring entrepreneurs. Specialize in start-ups, new market entry, new product launches, and brand restructure during M&A.
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