Soroosh Khaledi Visionary IT Leader (15+ Years)

• Design a new and successful brand architecture model for the future development plan.• Follow up multi-brand strategy in the animal nutrition industry for the first time in Iran.• Developed new marketing strategies to capture market channels with new clients.• Brought new processes to the firm for its growth, using various marketing strategies and communication skills in order to brand the firm in the market and attract new clients.• Developed strategies and business for the firm by building corporate relationships with customers and the industry/market leaders.• Utilize sales and marketing tools to create brand awareness in the market.• Introduced improvements in business strategies based on customer feedback.• Expanded business along with the respective market share for the firm.• Promoted and expanded the company's integrated marketing programs, and digital advertising. Managed against KPIs.• Developed creative strategy, media planning and execution of creative campaigns across all platforms: videos, digital, search, print, and outdoor.• Implement and manage the delivery of video advertising campaigns. Ensure timely trafficking of campaigns, campaign performance optimization, troubleshooting, and reporting

• Microsoft Dynamics CRM Deployment Manager• Providing technical advice and support to top level management• Monitored the execution of strategies, kept up to date with the new technology and researched latest Information technology market trends.• Assisted clients with IT solutions; prepared written reports on solutions offered.• Decide to purchase new IT systems, presented new IT features/software, and reported project progress to the management.

At Genius Universal Solutions, we specialize in providing comprehensive IT infrastructure hardware and server-side solutions to businesses. Our wide range of services includes sourcing and delivering top-quality hardware components, designing and implementing scalable server solutions, optimizing network infrastructure, and offering strategic IT consultation. We understand the unique needs of each client and work closely with them to tailor solutions that align with their goals and objectives. With our expertise, cutting-edge technology, and commitment to exceptional customer service, we empower businesses to optimize their IT capabilities, drive digital transformation, and achieve long-term success.

• Providing advice and support to top level management• Help company in decision making, resource planning, research on clients and competitors, make policies and plans and deals for the sales and marketing activities• Help to Evaluated market needs, discovered potential opportunities and identified new sales channels to meet, develop sales tactics and lead programs based on customer feedback and company vision• Monitored the executing of strategies, kept up to date with the market trends.• Recommended the sales methods and workflows and align sale persons to the company goals and targets.• Microsoft Dynamics CRM Deployment Manager

• Lead the creation, definition and delivery of innovative business and customer experience concepts for the website• Help define and deliver lead generation and eCommerce road maps and periodic schedule to meet key performance targets and defined work flow processes.• Develop and oversee the execution of all online marketing programs and initiatives to drive lead conversions, sales and profits including: SEM, SEO, PPC, display and banner advertising, affiliate marketing, social media, redirect, email marketing and other related online marketing strategies and tactics.• Uses web analytic applications to recognize user patterns and trends to help formulate effective marketing techniques• Identify fraud schemes and take appropriate action to prevent potential losses, mitigate risk and provide overall guidance to IT and Finance management staff• Identify and manage key metrics and performance indicators throughout the entire digital customer experience• Monitor, analyze, and anticipate market and technological trends, developments and digital product opportunities to help determine digital product recommendations within the scope of the corporate and department objectives• Establish and manage online customer loyalty clubs