Creation of content for top execs is tailored to their objectives and pain points, with a view to encourage them to think of evaluating your solutions.
As it is tailored towards board level execs, the right content can dramatically improve sales closure as well as thought leadership.
The content can span all necessary channels - offline, online, and social.
The content can be especially valuable in key account sales and marketing. Such campaigns have been successful in opening doors to top execs of multi-billion dollar prospects, and thereby helping increase size and velocity of sales orders.
Deep domain know how exists in creating content for thousands of campaigns, across lines of business, size of business, product lines, and industries, while measuring ROI to improve sales, esp. in B2B IT enterprise hardware and software. Content could span around following know how areas, and invaluably the ones that intersect.
Lines of Business know how - CEO, COO, Chief Sales Officer, CMO, CFO, CHRO, Chief Supply Chain Officer, CIO, Chief Security Officer, Chief Digital Officer, Chief Customer Experience Officer, CTO, Chief Risk and Compliance Officer, Executive Coaching
Industries know how - Manufacturing - discrete and process, Banking, Insurance, Financial Services, Telecom, Governance, Utilities, Projects, Engineering, Construction, Retail, Distribution
Size of Business know how - key accounts, enterprise accounts, global accounts, medium businesses, accelerator, incubator
Product know how - Cloud Applications SaaS: ERP, SCM, CRM, CX, Social, EPM, industry applications as per list above, desktop software; Cloud PaaS: Database, Security, Identity Management, Application Integration, Content Management, Big Data, Analytics; Cloud IaaS: Servers, Storage, Engineered Systems