Loading...

Clarity

Somesh Bhagat

New Delhi

Increasing sales through customer success.

Get my customer's customers to be more profitable. This helps make my customers more successful and helps me be more successful!

B2B IT Enterprise Cloud sales and marketing, mainly. Industry leader. Business and marketing strategist. Developer of leaders. Performance manager.

Currently business coach and consultant with Stanford GSB, Stanford Seed - for growing businesses. And consulting practitioner and blogger.

Successful in persuading customers to invest over 100 million dollars, annually, on IT productivity solutions thereby creating new revenue for organisation. Work experience in global scale world leading organisations like Oracle and Microsoft, in India. Superior know how in communicating with widest range of C-level, across industries, across company sizes from enterprises to small and medium, and across technology solutions in software, platform, and infra clouds. Consulting clients range from McKinsey, Bain, and Goldman Sachs to small and medium growing organisations. Work includes business and marketing strategy, tech investment advise, sales closures, lead generation, sales training, turnarounds, and growth hyper scaling.

Blessed to be able to give back some through extensive volunteer work.

Golf!

www.linkedin.com/in/SomeshBhagat
www.twitter.com/SomeshBhagat

$3.33/min

1 Call

1 Review

42 minutes
Avg. call

Marketing Sales Marketing Strategy Content Marketing Business Strategy Business Coaching SaaS - Enterprise & SMB B2B PaaS Sales Funnel Optimization IaaS

Call me to talk about

ROI Marketing for B2B Enterprise SaaS, Paas, IaaS

Increasing your sales through success of your customers is our objective. A B2B business is successful if its customers are successful. We help expedite outcomes for your business while compellingly pitching how your products can do for your customers. This helps exponentiate your business through marketing.

We are metrics driven and establish ROI for your marketing spend, in terms of measurable increase in new sales closures, in addition to increase in pipeline. We help in both planning and execution, and co-own objectives. Time frames can span across a few weeks up to multiple quarters.

In one of my assignments, we were able to generate 100 million dollars of new opportunities annually through marketing generated opportunities, while working within budgets that were a small fraction of the same.

The service includes creation of plan or its campaign and its implementation .

The deliverables are :

- World class plan and execution
- Improvement in achievement of sales quota and marketing objectives
- Increase in sales, pipeline, velocity, deal size, brand awareness, customer relationship, and experience
- Better and higher customer reach with CXO level content
- Prioritized ROI across campaigns and channels
- Precise customer personas and targeting
- Scalable and sustainable out reach suitable
- Industry specific campaigns as needed
- Co-owning of outcomes and metrics

Have created profitable and sustainable outcomes for large multi-billion global scale world class software and hardware companies, global strategic consulting majors, and growing businesses. One of the most in depth and widest domain knowledge in sales and marketing of businesses, functions, industries and products, in IT B2B enterprise area.

Executive Coaching

- Improving the performance of marketing, sales, and business leaders
- Skill assessment
- Skill improvement
- Capability development in critical decision making
- Specific training programs for large value business development

Leaders that have been coached have been able to measurably improve sales and marketing performance. Projects include large multi-billion businesses to growing businesses.

Content Marketing for Top Execs

Creation of content for top execs is tailored to their objectives and pain points, with a view to encourage them to think of evaluating your solutions.

As it is tailored towards board level execs, the right content can dramatically improve sales closure as well as thought leadership.

The content can span all necessary channels - offline, online, and social.

The content can be especially valuable in key account sales and marketing. Such campaigns have been successful in opening doors to top execs of multi-billion dollar prospects, and thereby helping increase size and velocity of sales orders.

Deep domain know how exists in creating content for thousands of campaigns, across lines of business, size of business, product lines, and industries, while measuring ROI to improve sales, esp. in B2B IT enterprise hardware and software. Content could span around following know how areas, and invaluably the ones that intersect.

Lines of Business know how - CEO, COO, Chief Sales Officer, CMO, CFO, CHRO, Chief Supply Chain Officer, CIO, Chief Security Officer, Chief Digital Officer, Chief Customer Experience Officer, CTO, Chief Risk and Compliance Officer, Executive Coaching

Industries know how - Manufacturing - discrete and process, Banking, Insurance, Financial Services, Telecom, Governance, Utilities, Projects, Engineering, Construction, Retail, Distribution

Size of Business know how - key accounts, enterprise accounts, global accounts, medium businesses, accelerator, incubator

Product know how - Cloud Applications SaaS: ERP, SCM, CRM, CX, Social, EPM, industry applications as per list above, desktop software; Cloud PaaS: Database, Security, Identity Management, Application Integration, Content Management, Big Data, Analytics; Cloud IaaS: Servers, Storage, Engineered Systems

Answers 31
Reviews 1

Answers

Somesh Bhagat answered

Can someone here help me how to do some target marketing ....

Hi.

Decide based upon your business plan. What is your sales target for say next two years. What are the gaps. What is the best way and best product market fit to meet that gap.

Assess how many additional customers, opportunities and prospects you need, and which market.

Then get into marketing.

If your run rate will get you the number then focus on existing and visible potential customers. If your capacity to follow up is x then generate x amount of leads.

All the best.

Schedule a call • Share • Flag

Marketing Strategy

Online Marketing

Target Marketing

Somesh Bhagat answered

I have fitness brand, currently we doing great in different marketplace, we haven't done any kind of branding.is it PR and big influencer is it needed

Hello.

I help increase sales through customer success. This mainly envisages sales, marketing, business strategy, and ensuring customer ROI.

PR or influencer marketing is nothing in itself but part of a business plan.

Where do you and your business want to go? What are the gaps? This should in my opinion determine what kind of brand building and activities you need.

Let me know if you need to talk this through.

Bye and all the best.

Schedule a call • Share • Flag

Branding & Identity

Brand Strategy

Personal Branding

Somesh Bhagat answered

Which is the most effective when creating an explainer video, using association experience, a competitor comparison table, or listing the problems?

Hello.

I help increase sales through customer success.

This is a relevant question and the answer depends upon a few factors.

However before we get into that, it is not clear to me from your question as to what is your vision, mission, and business plan for the global start up. If not, you much create a detailed business plan.

The details of such a plan and the process of creating an MVP should give some insights into the answer.

There are many ways to address this question. Few are:

- ask your current customers which are typically your buyer persona
- it could depend upon the state of the market and where are you entering. Are you a leader, me too, or a challenger? Are you after new business or after competitive business?
- design think the issue
- use A/B testing
- etc.

It is possible that the answer may be unique to your business or may need to be evolved through data.

In a product launch, I have used all three ways and at time more than one and at times all three! In some of these, the key has been the process to evolve the answer, as much as the answer itself.

I hope this helps. All the best.

Schedule a call • Share • Flag

Marketing Strategy

Start-ups

Marketing

Somesh Bhagat answered

What will be your best marketing advice/strategy to scale and gain new customers for an online course platform?

My expertise is in helping increase sales through customer success.

The best advise is to tell your prospects of the unique value of your service or its unique positioning. You need to create compelling propositions that are irresistible and sustainable. It should be better than your competition and communicated strongly.

I have seen your web site and it lacks a compelling story to convince someone to sign up, as of date. Before your launch it would be wise to get a few success stories and videos up on the home page.

Before your marketing strategy you need a compelling story. You also need to articulate a business strategy to the marketer, so he can help you with one. Prima facie I will 'not invest in your business, as it is!'

I would also like to offer to analyse your competition web sites like teachable, kajabi and others. This will help clarify why customers should prefer your service. Then we can get into understanding or articulating business strategy, and then finally the marketing strategy. You may find my article in LinkedIn of use here https://www.linkedin.com/pulse/how-do-i-market-my-product-asked-start-up-somesh-bhagat/

You may find faster success gong this route.

Hope this helps and let me know if I can be of further assistance. Best wishes.

Schedule a call • Share • Flag

Marketing Strategy

Social Media Marketing

Growth Hacking

Somesh Bhagat answered

In a two sided service marketplace for freelancers what should be the Go-to strategy or the best way to reach the target audience ?

Hi.

My expertise is in helping expedite business outcomes.

The best advise is to tell your prospects of the unique value of your service or its unique positioning in terms of how it will help your customers. You need to articulate compelling propositions that are irresistible and sustainable. It should be better than your competition and communicated strongly.

A two sided service market place it a tough spot. You have to address two big audiences, who may have totally different characteristics, messaging need, and business development strategies.

Before your Go-to strategy you need a compelling story, a mission, and a vision. You also need to articulate a business strategy encompassing both ends of your business model.

The go-to strategy will evolve from your business propositions, market, business model, and audiences. What kind of freelancers you are taking about - professionals, technicians, labor et al. Who is on the other side of the market place - individuals, households, businesses-small/medium/large/government et al. What is your revenue model and business plan. How strong is your competition? How strong are you versus competition? Do you want to go for the whole market or a niche depending upon your SWOT? How are you different from Fiverr, Upwork, Clarity, and the like or unlike? Your go-to strategy should answer all these questions at the very least.

You may find better and sustainable success going this route.

Hope this helps and let me know if I can be of further assistance for the above. Best wishes.

Schedule a call • Share • Flag

Business Strategy

Online Marketplace

Platforms

Somesh Bhagat answered

What is the sales funnel involved in pitching corporate retreats to companies?

I have used corporate retreats dozens of times for business lead generation with budget that would run into about a million dollars, and collectively thousands of attendees, and an ROI running into hundreds of millions of dollars of sales closures.

I have also attended and organised corporate retreats for company reviews, training, conferences, annual, and celebration events.

Retreats are also useful in a B2C scenario in addition to B2B. So this is a potential new market.

Before we look for sales funnel we need a proposition and what value will it add to the customer. We need to look at the market, competition, and customer personas.

Then we need translate this into marketing messages, campaigns and plans. We need to identify channels that will carry these messages to the customer, execute the plan, decide how will the response be handled. Cold emails, calls, call scripts etc. are but a small part of such a plan.

It is then that we step into the areas of a sales funnel.

I hope this gives a better idea of steps and processes involved.

I can help in above.

All the best.

Schedule a call • Share • Flag

Sales Process

Sales Funnel Optimization

Sales Operations

Somesh Bhagat answered

How do you do market research?

Hi - the best market research to present to potential investors for a start up is revenue generating customers. It is possible that you are at an idea state. I doubt you will get funding without customers, a minimum viable product, and a revenue model, no matter what market research you may submit to them.

Market research through observation for a small business is perfectly acceptable if backed by a working business model.

Hope this helps.

Schedule a call • Share • Flag

Market Research

Start-ups

Somesh Bhagat answered

Our Financial analyst spent a week and prove that our idea has $15 Billion TAM.It is a Freelancers platform but in focus niche. What`s next? Start MVP

Hello.
An earlier answer of mine on similar subject may also be useful.

https://clarity.fm/questions/6349/answers/20321/share

TAM is a useless number here. What is more relevant is what is the immediate market size that you can operate in - say in the next 3-5 years - Total Capturable Market - TCM.

Right now my sense is for you to to create a value proposition or positioning, and then develop a prototype, validate with design thinking principles, define scope, develop MVP, get paying customers, and then execute per the plan recommended in the link above.

I think you are trying to jump from an idea and TAM to an MVP without going through the stepping stones to the same.

Hope this helps. Bye.

Schedule a call • Share • Flag

Ideas Development

angel investing

Raising Venture Capital

Somesh Bhagat answered

How to attract CMO's and Marketing Directors to my brand?

Hi.

I help increase sales through customer success.

I think your videos are great. However the business strategy seems weak to me. At your home page there is not a clear value proposition. Your business does not say upfront what you do for your customers and what business objective they are looking for. And more importantly what you do different from others. (Price yes - but something else beyond as you seem to have some acute insights into creating value propositions through stories for your customers.)

Do you customer need help increase sales, trial, awareness, spur action, engagement etc, and how do you do this and how better than competition.

It is likely that you are a niche business. Normally cheaper is not a good strategy here. Plus someone can always do this cheaper than you can. It is very tough to stay profitable here unless you can charge a premium. It is possible that your business will or does struggle to get customers at good price and stay profitable, as it scales.

You say that markets that you serve are Chicago, New York, and LA. What is your business objective and capacity. Are these geographies good for that revenue target. Do you need to look at customer segments and personas, E.g. geography, size of organisation, industry, business objective, products etc. This should determine what else you need to do beyond SEO and PPC, and what there in. Networking event can be an expensive waste of money if it does not closely match your customer profile, for example. And even SEO and PPC are not useful enough if the leads that you get are not of the right profile - which is perhaps why you say times are a changing!

Your question seems to indicate that your organisation needs a business plan, that determines the sweet spot of a large market, customer needs you can fulfill, and where you have substantial or unique strengths.

I do not see your business changing the orbit without this.

I hope this help. Let me know if you need to talk.

Best wishes.

Schedule a call • Share • Flag

Sales

Marketing Strategy

Strategic Planning

Somesh Bhagat answered

Which giveaway contest will increase brand exposure and ROI for a travel platform?

Hello.

I help increase sales through customer success.

The answer should relate to your business strategy and business objective of this campaign.

The first option is engaging and ideating while the second is asking for a trial. The first is at no cost while the second is purchase dependent.

If the travel package is innovative and new or launch then engagement is worthy objective too. If it is more in vogue then generating sales is more worthy.

It also depends upon what you define as return - is it engagement or is it purchase. Both can be legit objectives depending upon your business strategy, competition, and campaign objective.

My sense is to define your campaign objective, then re-define more cogent options, and then validate with your customers.

If it is a small campaign you can talk to a few prospects or customers on their preferences and take a more informed decision. If it is a large budget campaign then a proper A/B testing is better for the hypotheses.

I would be more comfortable making a recommendation here after following the thought process outlines above.

Hope this helps.

All the best.

Schedule a call • Share • Flag

Marketing Strategy

Online Marketing

Social Media Marketing

Somesh Bhagat answered

Which would be the most all round efficient way to building a Wearable with App capability...Is it to build from scratch or contract a device maker?

Hello.

I help increase sales through customer success.

It should depend upon your business strategy, I feel.

Every business needs a competitive edge to be profitable, sustainably. What is yours? Is it product or is to go to market - just as an example.

If it is the product then the IP around it and fast turn around to design should be important. Can you attain this with contract device maker. If yes that may be fine. But if no, then decision is clearer. Normally it is tough to protect IP as more parties get involved.

If go to market is your competitive advantage, and not so much IP, then it may be wiser to go for contract and focus on your core skills.

I hope this helps.

All the best. Bye.

Schedule a call • Share • Flag

Product Development

Reviews

Somesh is very knowledgeable. We took time to study my company and also my competitors and gave a very thorough analysis and also helped us to rethink our core message and offerings. It was well worth it and I am glad I booked the call and I will book again to talk to him soon

UYI ABRAHAM Source: Clarity

Member since November 2018