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If you want someone to just get on with a job, ask no questions and improve nothing, Simon is not your man. A true lateral thinker, Simon has a talent for viewing a given situation from a different angle, often spotting opportunities most would miss.
Source: LinkedIn Arwyn Keast Sep 16, 2013My main red flag would be someone who doesn't understand your business and doesn't ask the salient questions as they relate to PPC.
I would come armed with all of the business metrics; who your main competitors are, what CPA you will want to achieve from PPC, how you will measure success, what tools are relevant to understanding your particular market etc. Ask the right questions then see how your candidate responds.
Let me know if you would like a call to discuss what these metrics and how best to plan a strategy around PPC.
Hi Glenn,
It looks like you have done your homework on this and have defined that there is high volume and low competition. if the aforementioned are correct AND the keywords are relevant to your business and will convert then you should absolutely go for it. However my big question here would be the integrity of your data in coming to the conclusion you have. There are many facets to understanding this. Having been in SEM for over 12 years I can really cut to the chase on this.
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