Hi Glenn,

It looks like you have done your homework on this and have defined that there is high volume and low competition. if the aforementioned are correct AND the keywords are relevant to your business and will convert then you should absolutely go for it. However my big question here would be the integrity of your data in coming to the conclusion you have. There are many facets to understanding this. Having been in SEM for over 12 years I can really cut to the chase on this.