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Clarity

Stephen Lau

Ottawa, Ontario

Stephen Lau has a MSc. degree in Biochemistry and has been applying his knowledge in research based analysis to the field of web marketing for the last 15 years. He has worked at several national ad agencies and started his own successful full-service marketing agency (36 people), Engine Creative Inc., where he continued working as a web marketing consultant focusing on search engine positioning, keyword market research analysis, market segmentation, and web analytics services. Engine Creative was acquired by Arlene Dickinson (Dragon's Den) of Venture Communications in 2001.

Stephen has experience in a variety of industries: public sector, retail, telecommunications, e-business, legal, high tech, travel and associations; and has worked on the development of search marketing initiatives for national and multi-national organizations: Cognos, Corel, Nortel, Sears Travel, Navteq, Sunlight Detergent, Alvarez & Marsal, Canada Post,DFAIT, Industry Canada, HRSDC and DND.

SalientMarketing.com is an Ottawa, Ontario based web marketing firm specializing in search marketing (SEM), search engine optimization (SEO), keyword market research, social media Marketing, Wordpress web design + development, YouTube web videos, Google web analytics and web marketing strategies. Stephen is the principal and founder of this Ottawa-based Internet marketing firm.

Through an integrated combination of organic search, paid search and social media marketing, Stephen and his team provides professional services that help clients achieve measurable results with great ROI. In addition to consulting services, Stephen was also one of the founding members of AutoCatch.com, a Canadian used car Online classifieds, that was sold to Metroland Media Group Ltd. for $2 million in 2011.

Specialties:search engine optimization - SEO
search engine positioning - SEP
Search engine marketing - SEM
Keyword research
Taxonomy
Directory Software
Directory Advertising
Online Advertising
Online marketing
Web marketing
Internet marketing
Google Search Rankings
Google Page Rank
Google Local Search
Web site design
Web design
Web programming
Web Application programming
Content Management Systems - CMS
Google Search Appliance (GSA)
Internal Search
Web Analytics
Google Web Analytics

$1.67/min

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6 Reviews

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Digital Marketing Social Media Marketing Online Marketing SEO Marketing Communications Advertising Marketing Strategy Online Advertising Advertising Sales Search Advertising

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I Will Give Advice on Google Products and Acquiring Customers Through the Web

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Reviews

Stephen combines business acumen and creativity. Stephen is thoughtful, provides great suggestions and guidance on business and technical issues. Stephen is great person to have on one's team and delivers results.

Guy Vales Source: LinkedIn

Stephen has a clear understanding of the challenges that mid-sized and small business face in marketing their goods and services. His understanding of both the math behind marketing and how individuals make decisions ensures that he provides the appropriate types of services for individual businesses. He is definitely not a "one-size-fits-all" type of marketer.

Karen Opas-Lanouette Source: LinkedIn

I've been working with Stephen Lau on a brand new initiative related to an on-line horse directory. His technical expertise with websites, expertise in marketing and sales techniques, good communication skills and personable nature all contribute to a great working relationship. Elaine Kenney, Communication Matters

Elaine Kenney Source: LinkedIn

Stephen and his team at Salient are true experts in their field.
They are dedicated to staying on top of the ever changing world of online marketing (SEO/SEM/Site design and Social Media). Working with Salient Marketing has allowed me to not only helped me to serve clients with the most innovative and result driven campaigns but continuously provides me with knowledge that I too can apply to my own professional growth.

Stacey E. Yea Source: LinkedIn

Stephen has become one of the prominent guiding forces in my sales and marketing career. He stands poised as one of those who is truly "in the game".

Grenville Clarke Source: LinkedIn

I have known Stephen both personally and professionally over the past 4 years. Stephen's knowledge of e-marketing is parallel to none! Highly recommend him for all your marketing and e-biz needs.

private private Source: LinkedIn

Member since September 2014