With 11+ years of commercial buying experience in one of the UK’s leading food retailers, I specialise in category management, supplier negotiations, and strategic retail growth. I’ve led cross-functional projects multiple channels within UK grocery including, retail stores, wholesale and online channels.
Key achievements include:
Supplier Negotiations: Delivered multi-million-pound agreements by leveraging structured GAP and trade terms strategies.
Category Strategy: Designed and executed initiatives to defend trade in highly competitive sectors, including meal deal strategy and membership-based pricing.
Team Leadership: Developed buyers and assistants into confident decision-makers, while managing suppliers to drive profitable growth.
