As a former Retail Buyer for Target, a CEO for a venture-funded food startup, and a CPG marketer for Neutrogena, Vanessa is now a sales strategy advisor for brands seeking to grow their retail distribution. She helps product companies in food, beverage, beauty and personal care strengthen their appeal to major retail buyers and retailers nationwide through her advisory firm, Retail Path. Retail Path provides sales strategy advisory and retail pitch development services. Vanessa's background includes new product development, brand strategy, marketing, and building startups. She has a passion for building mission-driven companies. While she focuses on Beauty and Food brands, her experience ranges across all CPG categories.
She has an MBA from Georgetown University and a B.A.from University of Southern California (Fight on!)
Her businesses have opened doors for emerging brands in stores like Target, Whole Foods, Kroger, Walmart, Walgreens, CVS, and many other retailers. Client list includes The Honest Company, ABC’s Shark Tank entrepreneurs, health & wellness brands embraced by millennial families.
Vanessa is has been interviewed as a retail buying expert on MSNBC’s Your Business. She has also been featured in Inc. Magazine, Entrepreneur Magazine, Wall Street Journal’s MarketWatch.