I am a senior sales and revenue leader with 15+ years of experience building sales organisations, developing go-to-market strategies and driving revenue growth across global companies and startups. I currently lead a global sales function across B2B, B2C and partnerships. My experience includes sales transformation, revenue operations, CRM and funnel optimisation, sales team building, partnerships and market expansion. I have improved sales conversion from 16% to 25%, led international sales teams of 50+ people, and co-founded and scaled a D2C business to 70,000+ customers and 125,000+ units sold. I now work with founders and business leaders on building scalable, predictable revenue engines.
