Founder, Userempathy. 15 years in customer, market and competitive intelligence. Marketer, datahead, business enthusiast.
Currently run a marketing research consultancy that focuses on customer research and market contextual intelligence. Our research informs multiple areas of marketing strategy including email marketing, SEO, content, conversion optimization, KPI measurement, social and lead generation.
Constructed personas and purchase decision journey maps for a variety of clients in ecommerce, SaaS, retail, technology and so on. I utilize a mix of quantitative and qualitative resources and techniques to pinpoint customer needs, preferences and behaviors, which I can use to advise marketing strategy.