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Clarity

Rashard Spiller

New York

Founder, Userempathy. 15 years in customer, market and competitive intelligence. Marketer, datahead, business enthusiast.

$1.67/min

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Digital Marketing Customer Development Marketing Strategy Market Research Web Analytics Competitive Analysis Customer Experience Customer Analysis Performance Measurement

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Marketing Research & Analytics

Currently run a marketing research consultancy that focuses on customer research and market contextual intelligence. Our research informs multiple areas of marketing strategy including email marketing, SEO, content, conversion optimization, KPI measurement, social and lead generation.

User and Buyer Personas

Constructed personas and purchase decision journey maps for a variety of clients in ecommerce, SaaS, retail, technology and so on. I utilize a mix of quantitative and qualitative resources and techniques to pinpoint customer needs, preferences and behaviors, which I can use to advise marketing strategy.

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Member since September 2014