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Expert
MenuRahul Varshneya Helping companies grow faster.
5x entrepreneur, ex-journalist and PR professional, focused on delivering topline growth via content marketing and SEO.
40
Calls |
23
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Areas of Expertise
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RV$0/min per minute(26)Picking the Right Marketing Channel for Your BrandRahul Varshneya • Raleigh, NCCreated 10 years ago in Sales & Marketing / Growth Strategy50% of marketing is identifying the right channel/fit for your product or brand. I have 2 decades of experience in quickly scaling (and successfully exiting from one) my own startups by investing upfront time in creating a marketing strategy that produces measurable results.Rahul Varshneya Raleigh, NC(26)
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RV$0/min per minute(26)SEO Strategies That Actually Deliver ResultsRahul Varshneya • Raleigh, NCCreated 8 years ago in Sales & Marketing / Search Engine OptimizationKnowing what really makes the most impact in SEO and creating a strategy around your goals can help you scale growth rapidly. I'll show you that 20% which will make 80% of the impact.Rahul Varshneya Raleigh, NC(26)
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RV$0/min per minute(26)Content Marketing Mapped to Your Buyers JourneyRahul Varshneya • Raleigh, NCCreated 6 years ago in Sales & Marketing / Growth StrategyI've helped companies create content marketing strategies that actually generate leads. No longer publishing blogs and articles after another with no real conversions.Rahul Varshneya Raleigh, NC(26)
- Reviews 23
- Answers 8
very good
Source: Clarity Michael Hansen Apr 16, 2019Very helpful.
Source: Clarity Charles Voltron May 3, 2016Great call with Rahul, he cut directly to the root of our issue and made us think about it in a way we needed to. We will definitely engage again.
Source: Clarity Jared Tobman Mar 22, 2016It was a pleasure talking to Rahul. He pointed to one key piece of homework I should be taking care of right now. I enjoyed the call. As a matter of fact, we were scheduled for 15min and spent 20min. I look forward to talking again in the near future.
Source: Clarity Pascal Fenkam Sep 29, 2015Very informative and knowledgeable. The advice Rahul gave will help my company tremendously.
Source: Clarity Kyle Taylor Dec 5, 2014Amazing
Source: Clarity Daniela Cecilio Nov 20, 2014Rahul was extremely knowledgeable, he obviously has buckets of experience in terms of mobile strategy and knows plain and simple what will work and what wont work.
Source: Clarity Callum Mayer Oct 10, 2014Rahul has great insights about mobile and understands the impact of highly disruptive technological innovation on business models.
Source: Clarity Bill Hinchey Feb 10, 2014Very helpful and informative, thank-you!
Source: Clarity Neva Elliott Nov 26, 2013

Neither.
You need to hire a business analyst first who will define what goes into the app and breaks it down to a point where it's granular in terms of workflow, features, functionalities, integrations, algorithms, etc.
This is what sets a foundation on which the wireframes and design is drawn up on.
Secondly, UX is not a standalone function. It's what a UX designer and the lead developer together define in an app, in an ideal situation. I would have the two working together, but only after you nail down the Functional Specifications with a business analyst.


Incidentally, I just wrote a column addressing just this question. You can read it in full here: http://www.inc.com/rahul-varshneya/how-to-validate-a-business-idea-ask-these-5-questions.html


The standard procedure is to sign a mutual non-disclosure agreement with whoever you are disclosing your idea to, before you hire the firm.
Once your product is built or is in the process, you have the option to patent or copyright it.
Here's my article that gives the complete details on both: http://thenextweb.com/insider/2015/05/07/does-your-mobile-app-need-a-patent/


If you're offering him the 5%, you need to legalize it by forming a company and having it put into the documents. Your CPA or lawyers will guide you through the process.


A prototype will not get you an investor, to be honest. This is just a fallacy.
If you can fund the prototype, launch it in the market, get some traction from users. See if your mobile app resonates with your users. You need to track whether your app is able to retain those users so that they keep coming back to it.
If you have a good amount of retention with the first few set of users (100 or 1,000), that's a good pitch to take to an investor.
Investors are not looking at ideas, they're looking at businesses that can get, retain and engage a customer.


Here's an article that I wrote recently for Entrepreneur magazine on ASO which should answer your query.
How to Use App Store Optimization to Get Attention
http://www.entrepreneur.com/article/227905


Better An Existing Problem
Many startups were not the first in their domains. Take Google for instance. Many popular search engines existed – Altavista, Yahoo, etc – and we never thought we would move away from all of them at once.
Adapt Existing Solutions To Problems In Your Country
Many ventures exist which essentially do the same thing, but with localization. For example, SnapDeal is a Groupon clone in India with localized content and features. Google’s clone Baidu is hugely successful in China. And Singapore has its very own Pinterest clone called Singterest.
Apply Existing Solutions To Your Industry
Think Linkedin. Social networking concept adapted to the business industry. Think Airbnb. A popular Hotel search and booking concept adapted to the Bed and Breakfast industry.
Seek And Address Existing Pain Points
Every business vertical has issues that will range from areas in marketing, customer acquisition, customer service, sales, operations and others. Chalk out the industries that you identify best with and would be passionate about working within. Then, speak to a wide range of professionals from that industry to understand what problems they are facing in their jobs. Write all the information down in an excel sheet and then begin to narrow down into the most common problems faced by people and choose the area that excites you enough (marketing, sales, operations, etc). There you go. You now have a list of problems that require a solution.


I agree with Adii. It's not about which country should you outsource to, but about outsourcing itself.
When you are bootstrapping to launch your venture, pool in all your funds, keep the costs low and go with an outsourced provider that understands your requirements best. I understand the predicament that you may have with regards to outsourcing, but the most important thing for you at this moment is to get your product out there.
Once you have a Beta going, maybe go in for funding, scale it up and hire a team who can then carry it on from there.
Some of the most famous products today were outsourced in their initial days – Alibaba, Fab.com (to an Indian company), Digg, Skype. And these are only a drop in the ocean of such examples.
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