Athol Foden President & Naming Director at Brighter Naming

It was very nice speaking with Athol and he provided me with great advice. Many thanks

Very helpful.

Brighter Naming developed the name Japatent, which is perfect for my company, a Japanese patent translator.

Athol has been a tremendous help for our Bootstrapper Breakfast branding and trademark efforts. He has also supplied very creative naming approaches for several of our clients. He is delightfully entrepreneurial and I value his affinity and deep understanding of the needs of early stage software software startups.

During the time I worked with Athol, I was officially attached to OEM Systems, but working in the field writing XIOS code as well as doing sales support calls with the sales staff.

Athol was a cheerful, results oriented manager. While he was very much in control, he leaned more towards consultative style as opposed to authoritative style.

He always listened to the input from the staff before making decisions, which is a quality I value in management.

It was always a pleasure to apply myself when working for him because he is a team player with almost no ego. He is well grounded and makes good decisions. He is forthright and honest.

I recommend him as a dedicated and reliable manager and would be very pleased should I ever get the chance to work with him again.

Our company had a great product but few customers and Athol was very creative and innovative in his sales, channel and marketing strategy allowing us to create a brand presence that was much bigger than our real footprint in the market. He was an excellent mentor and really helped me develop myself as a marketer.

Athol is an exceptional and inspirational manager. He leads by example always. Under his direction I learned what it took to be an effective marketer and entrepreneur. He is one of the very many reasons I continued my career in branding and naming.

Athol is one of the strongest, most practical and creative marketing and brand guru I've met. He has an amazing ability to translate market and industry research to viable, results-oriented branding and marketing for your organization.

I highly recommend Athol to speaking at your firm or association on Marketing and Branding (he's fascinating to listen to) or to work with as a client. You will not be disappointed.

Barbara Belk, Ph.D.
Corporate Psychologist
Belk & Associates, Inc.

Athol is a remarkable and creative genius and I heartily reccomend him for your naming struggles!

Athol is very good at what he does. He serves on faculty of the MILE Leadership Excellence program where I am Exec. Director. Athol is outstanding in his knowledge and application of his area of expertise. He is authentic, insightful, and has high integrity. I completely and fully endorse Athol and encourage others to get to know him and his work!