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Expert

Rachel Jordan Brand-driven growth for SaaS founders

Acton, MA

Brand & marketing strategies that unify the SaaS brand experience, from first-touch to renewal & expansion. -> Maximize pipeline volume, velocity, and value -> Build timely, relevant, useful content strategies -> Align your teams around the right ideal customer profiles -> Push past assumptions to understand real customer motivators -> Find and fix the leaks in…

$2.50/min

(1)

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Reviews

Lean Startups

Marketing Strategy

Branding

SaaS

Brand development

Digital Marketing Strategy

Growth Strategies

Sales Funnel Optimization

ROI Optimization

Member since March 2018

Areas of Expertise

$2.50/min per minute
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Get Your Marketing & Sales Teams to Play Well Together

Rachel Jordan • Acton, MA
Created 4 years ago in Sales & Marketing / Growth Strategy

Something amiss between marketing & sales? I'll help you diagnose the problem & put simple steps in place to make it better. I've built strong marketing-sales partnerships in enterprise and startup businesses. Sometimes it's a people problem. But, usually the marketing-sales tug of war can be fixed with something simple like clarifying expectations, defining what sales-ready means to your team, or making sure everyone understands what a good-fit customer really is.

Rachel Jordan Acton, MA

(1)
$2.50/min per minute
(1)

Figure Out What Your Marketing's Really Worth

Rachel Jordan • Acton, MA
Created 4 years ago in Sales & Marketing / Other

Marketing ROI can feel like a black box to a busy founder. That mystery makes investing in marketing scary, if not impossible. But you need marketing to grow. And the leaner your startup, the more important it is to know how to measure where you do invest your time, people, and funds. I'll help you understand the metrics that matter to your business, what you have to focus on now and what you can ignore (because what you *could* measure in marketing is endless). Here's a bit about my approach: http://www.rachelbjordan.com/blog/marketing-roi-analytics

Rachel Jordan Acton, MA

(1)
$2.50/min per minute
(1)

Rethink Your Good-Fit Customers

Rachel Jordan • Acton, MA
Created 4 years ago in Sales & Marketing / Growth Strategy

If your churn rate's too high, it's taking too long to close new deals, or marketing's falling flat, you might be talking to the wrong people. It's possible to know your market too well. When you do, you make assumptions about who you're selling to, what motivates them, and what blocks them. But to grow, you have to be clear and disciplined about who your good-fit customers are -- and who they aren't. I'll ask clarifying questions, challenge your assumptions, and help you focus on the right people.

Rachel Jordan Acton, MA

(1)
$2.50/min per minute
(1)

Find the Leak in Your Pipeline

Rachel Jordan • Acton, MA
Created 4 years ago in Sales & Marketing / Growth Strategy

Is something stalling out between first-touch and closed/won deals? People dropping off between sign-up and launch? The leak in your pipeline can be hard to find. Is it product/market fit? Message/market fit? A problem with your internal processes, people, or systems? Let's troubleshoot and figure it out.

Rachel Jordan Acton, MA

(1)

Answers 6